Acronis True Image
Hard drive cloning software
Online backup software
PC backup software
Backup software
Antivirus software
Endpoint protection software
Data recovery software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$49.99 per year
Free Trial
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What is Acronis True Image
Acronis True Image is a backup and disk imaging application for protecting Windows and macOS endpoints through full-image and file-level backups. It supports local targets (external drives, NAS) and cloud backup, and includes tools for cloning and bare-metal recovery. The product targets individuals and small organizations that need restore workflows for device loss, ransomware incidents, or hardware migration. It differentiates by combining backup/imaging with integrated anti-malware capabilities in a single endpoint product.
Full-image backup and restore
The product creates full disk images as well as incremental and file/folder backups, enabling recovery of an entire system or selected data. It supports bare-metal recovery scenarios using bootable media, which is useful after drive failure or OS corruption. Compared with tools focused mainly on cloning or partition management, it provides a more complete backup-to-restore workflow for endpoint recovery.
Local and cloud backup targets
True Image supports backups to local storage such as external drives and network shares, and also offers an Acronis-hosted cloud option depending on the subscription. This allows a mix of on-site and off-site protection without requiring separate products. For users who want both imaging and offsite copies, the combined target support reduces the need to stitch together multiple utilities.
Integrated anti-malware features
The product includes security functions intended to detect and help mitigate malware and ransomware impacts on protected data. This can reduce operational complexity for small environments that would otherwise deploy separate backup and endpoint security tools. The integration is particularly relevant for backup integrity and recovery readiness when endpoints are exposed to common ransomware behaviors.
Consumer-first product positioning
True Image is primarily positioned for individual endpoints and small-scale use rather than centralized enterprise backup operations. Organizations needing multi-tenant administration, broad policy management, and large fleet reporting may find it less aligned than purpose-built business endpoint backup platforms. Some advanced governance and compliance workflows typically expected in enterprise environments may require other Acronis offerings or additional tooling.
Subscription and cloud dependency tradeoffs
Cloud backup capacity and certain features depend on the chosen subscription tier, which can complicate cost planning compared with one-time licensing models common in imaging utilities. Users who prefer fully offline workflows may not benefit from bundled cloud features but still pay for them depending on packaging. Long-term retention and storage growth can increase total cost relative to local-only approaches.
Complexity for simple cloning needs
For users who only need occasional disk cloning or basic imaging, the broader backup-plus-security scope can add interface and configuration complexity. Lightweight tools that focus strictly on cloning or deployment may be faster to adopt for narrow tasks. The additional components can also increase background activity compared with minimal imaging utilities.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Essentials | $49.99 per year (one-year subscription, 1 device) | Local backup (full image & file-level), active disk cloning, quick recovery/universal restore, ransomware protection, free upgrades during subscription, phone/email/chat support. |
| Advanced | $57.99 per year (one-year subscription, 1 device; multi-device options available) | All Essentials features + anti-malware/identity protection, cloud backup features (cloud storage included, FAQ mentions up to 500GB for some Advanced offerings), Microsoft 365 backup, automatic cloud replication. |
| Premium | $124.99 per year (one-year subscription, 1 device; higher cloud storage options) | All Advanced features + blockchain certification/notarization of files, electronic signatures, expanded cloud storage (FAQ mentions up to 10TB for Premium), priority support. |
Seller details
Acronis International GmbH
Schaffhausen, Switzerland
2003
Private
https://www.acronis.com/
https://x.com/acronis
https://www.linkedin.com/company/acronis/
