Apple Business Essentials
Mobile device management (MDM) software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$2.99 per device per month
Free Trial
Free version unavailable
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- Arts, entertainment, and recreation
- Accommodation and food services
- Professional services (engineering, legal, consulting, etc.)
What is Apple Business Essentials
Apple Business Essentials is a small-business-focused device management and support service for Apple devices. It combines MDM capabilities with iCloud storage and optional AppleCare+ coverage to help organizations enroll, configure, secure, and support iPhone, iPad, and Mac fleets. It targets teams that want Apple-native provisioning and policy enforcement without deploying a separate enterprise management stack. The service is designed around Apple Business Manager integration and managed Apple IDs for organizational control.
Apple-native enrollment and setup
It integrates tightly with Apple Business Manager for automated device enrollment and supervised management on supported devices. This reduces manual setup steps for new hires and standardizes baseline configurations. For organizations that are primarily Apple, the workflow aligns with Apple’s platform controls and lifecycle processes.
Unified management and support bundle
It packages device management with iCloud storage and optional AppleCare+ for Business Essentials in one subscription. This can simplify procurement and budgeting compared with assembling separate tools for management, storage, and hardware support. The bundled approach is oriented to small IT teams that want fewer vendors and contracts.
Baseline security policy controls
It supports common MDM policy needs such as enforcing passcodes, configuring Wi‑Fi/VPN profiles, and managing FileVault settings on Mac. It also enables app distribution and configuration through Apple’s management frameworks. These controls cover many standard compliance and security baselines for Apple endpoints.
Apple-only device coverage
It manages iPhone, iPad, and Mac, but it does not provide cross-platform management for Windows, Android, or heterogeneous endpoint fleets. Organizations with mixed device environments typically need an additional management platform to cover non-Apple endpoints. This can increase operational complexity for multi-OS IT teams.
Limited advanced enterprise features
Compared with broader endpoint management suites, it offers a narrower set of analytics, automation, and deep configuration options. Larger organizations may find gaps in areas like complex compliance reporting, extensive conditional access integrations, or advanced device posture workflows. It is generally positioned for simpler Apple-first deployments rather than large-scale enterprise EMM requirements.
Geographic availability constraints
Availability and included service components can vary by country/region, and the offering has historically launched in a limited set of markets. This can be a constraint for organizations with distributed international operations. Buyers should confirm current country availability and service terms for each location.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Single device | $2.99 per device/month | Manage one device; includes 50 GB iCloud storage. Device-only (kiosk/display) plans do not include storage. |
| Single device with AppleCare+ for Business Essentials | $9.99 per device/month | Includes 50 GB iCloud storage; one repair credit per year per user or device; 24/7 prioritized support and expedited/onsite repair options in certain locations. |
| Multidevice | $6.99 per user/month | Manage up to 3 devices per user; includes 200 GB iCloud storage. |
| Multidevice with AppleCare+ for Business Essentials | $19.99 per user/month | Covers up to 3 devices per user; includes 200 GB iCloud storage; two repair credits per year; 24/7 prioritized support. |
| Multidevice, more storage | $12.99 per user/month | Manage up to 3 devices per user; includes 2 TB iCloud storage for power users. |
| Multidevice, more storage with AppleCare+ for Business Essentials | $24.99 per user/month | Covers up to 3 devices per user; includes 2 TB iCloud storage; two repair credits per year; 24/7 prioritized support. |
Seller details
Apple Inc.
Cupertino, California, USA
1976
Public
https://www.apple.com/
https://x.com/Apple
https://www.linkedin.com/company/apple/
