Toby
Bookmark manager software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$4.50 per member per month
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Free version
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What is Toby
Toby is a browser-based bookmark and tab management tool that organizes links into visual collections and lists. It is primarily used by individuals who want a structured start page and a way to save and reopen groups of tabs for recurring workflows. The product typically runs as a browser extension and replaces the new tab page with a dashboard for accessing saved resources.
Visual collections for links
Toby organizes bookmarks into named collections that can be arranged as tiles or lists. This structure works well for grouping resources by project, client, or topic rather than relying on nested browser bookmark folders. The new-tab dashboard makes frequently used collections accessible without navigating browser menus.
Tab session workflow support
Toby is commonly used to save and reopen sets of tabs, which supports repeatable research and work sessions. This reduces the need to keep many tabs open continuously or to recreate a working set from history. The approach fits users who switch contexts frequently across projects.
Lightweight browser extension setup
As an extension-first product, Toby is quick to deploy for individual users without server-side installation. It fits personal productivity use cases where a full team knowledge base is not required. The user experience is centered in the browser, where bookmarking and tab management occur.
Limited enterprise administration
Toby is oriented toward individual use and does not typically provide the administrative controls expected for organization-wide rollout. Capabilities such as centralized policy management, audit logging, and managed provisioning are not a primary focus. This can be a constraint for regulated environments or large teams.
Browser-dependent experience
Because Toby is primarily delivered as a browser extension/new-tab replacement, its functionality depends on supported browsers and extension policies. Users in locked-down environments may be unable to install or use it. It is also less suitable for managing non-browser resources compared with broader knowledge management tools.
Unclear vendor details publicly
Publicly verifiable, current vendor information for Toby (legal entity, headquarters, and corporate status) is not consistently available from authoritative sources. This makes due diligence harder for procurement teams. Buyers may need to confirm ownership, support channels, and data handling terms directly with the publisher.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | Free | Up to 60 saved tabs; all basic features; unlimited members. |
| Productivity (monthly) | $6.00 per member/month (monthly) | Unlimited saved tabs; advanced search (history); remove duplicate tabs; all Starter features. |
| Productivity (annual) | $4.50 per member/month (billed yearly — $54/year) | Same as Productivity; yearly billing saves ~25%. |
| Team (monthly) | $10.00 per member/month (monthly) | All Productivity features plus SSO, priority support, centralized billing; unlimited members. |
| Team (annual) | $8.00 per member/month (billed yearly — $96/year) | Same as Team; yearly billing saves ~20%. |
| Enterprise | Custom pricing | Contact sales for enterprise/large-organization requirements. |
Seller details
Toby Inc.
San Francisco, California, United States
2016
Private
https://www.gettoby.com/
https://x.com/tobyapp
https://www.linkedin.com/company/toby-inc
