Kinde
Multi-factor authentication (MFA) software
Customer identity and access management (CIAM) software
User provisioning and governance tools
Identity management software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$25 USD per month
Free Trial unavailable
Free version
Small
Medium
Large
- Information technology and software
- Banking and insurance
- Agriculture, fishing, and forestry
What is Kinde
Kinde is a developer-focused customer identity platform used to add authentication, authorization, and user management to web and mobile applications. It provides hosted login and signup experiences, social and enterprise SSO options, and APIs/SDKs for integrating identity into product workflows. The product targets software teams that want to implement CIAM capabilities without building and operating their own identity stack.
Developer-centric integration model
Kinde provides SDKs and APIs intended to help engineering teams implement login, session handling, and user profile management in applications. A hosted authentication UI reduces the amount of custom UI and security-sensitive code teams need to maintain. This approach typically fits product teams that prefer integrating identity as a service rather than deploying and managing identity infrastructure.
CIAM features in one service
Kinde combines common CIAM building blocks such as user directories, authentication flows, and authorization controls in a single platform. This can simplify implementation for customer-facing apps that need consistent identity across multiple products or environments. It also supports common patterns like social login and SSO to reduce friction for end users.
Supports modern auth standards
Kinde is designed around standard web authentication and authorization approaches (for example, OAuth/OIDC-style integrations) that are widely used in application ecosystems. Standards-based integration helps interoperability with typical application stacks and downstream services. It also reduces lock-in compared to proprietary authentication mechanisms.
Limited public enterprise validation
Compared with long-established CIAM vendors, Kinde has less publicly available information on large-scale enterprise deployments, regulated-industry certifications, and long-term operational track record. Buyers with strict vendor due diligence requirements may need to perform deeper security and compliance reviews. This can extend procurement timelines for larger organizations.
Depth of governance may vary
While Kinde covers core CIAM needs, advanced identity governance and administration (IGA) capabilities—such as complex access reviews, segregation-of-duties controls, and extensive lifecycle governance—may be less comprehensive than specialized governance suites. Organizations with heavy internal workforce provisioning requirements may need additional tooling. Fit is typically strongest for customer identity rather than full enterprise IGA.
Customization and extensibility tradeoffs
Hosted authentication experiences can constrain deep UI customization and highly bespoke authentication journeys compared with fully custom-built flows. Some advanced requirements (complex policy logic, niche identity providers, or specialized risk-based authentication) may require workarounds or external services. Teams should validate supported identity providers, hooks, and policy controls against their specific use cases.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 forever | 10,500 MAU included free; Email, SMS and social login; MFA (authenticator/email/SMS limited); B2B organizations (5 MAO included); Custom domain; Internationalization; Customize UI (HTML/CSS/React); Workflows / actions; Attack protection; M2M applications; 2 custom roles & 10 permissions; 10 feature flags; 5 custom properties; 1 webhook; 2 environments (prod & dev); No credit card required. |
| Pro | $25 per month | Everything in Free; BYO SMS provider; API keys; Uncapped MAU & organizations & M2M tokens; Unlimited webhooks, custom roles/permissions, feature flags, custom properties; Google Analytics integration; Remove Kinde branding; 10,500 MAU included free; Platform fee 0.7% per customer transaction. |
| Plus | $75 per month | All Pro features; Free enterprise SSO; 6% MAU discount; 0.1% transaction fee discount (platform fee 0.6%); API permissions (scopes); Organization-owned M2M apps; 6 environments; Domain restrictions; Workflow preview; User analysis with Hotjar; Early access features; 10,500 MAU included free. |
| Scale | $250 per month | All Plus features; 13% MAU discount; 0.2% transaction fee discount (platform fee 0.5%); 11 environments; Custom domain per org; Custom email sender per org; Domain allowlist per org; Auto-join by domain; Assign default roles per org; MFA per org & MFA exemptions and workflow triggers; SCIM (coming soon); Full ISO 27001 & SOC 2 reports; 10,500 MAU included free. |
| Enterprise | Custom pricing | All Scale features plus advanced deployment, dedicated infrastructure option, volume discounts, unlimited environments, custom SLAs & enterprise support, Kinde engineers integration; Contact sales for pricing. |
Additional pricing details & usage charges:
- Extra MAU over included 10,500: Free plan/Pro/Plus/Scale per-MAU overage rates shown on site (examples): Free: $0.0175 per extra MAU on base table (Pro/Plus/Scale have lower per-MAU rates shown: Pro $0.0163, Plus $0.0151 — site lists per-plan incremental MAU rates and that billed customers (customers you charge >$4/mo) are not counted toward MAU).
- Monthly Active Organizations (MAO) over included: Free plan: 5 MAO included, $0.50 per extra MAO; Pro/Plus/Scale include 50 MAO and per-extra MAO rates decrease by plan.
- Transaction/platform fee when you bill customers via Kinde billing: 0.7% (Free/Pro), 0.6% (Plus), 0.5% (Scale). When you bill customers with Kinde the MAU is free for billed users (note on site).
- Kinde Care premium support add-on: $750 USD per month (optional).
- Enterprise-specific custom options (volume discounts, dedicated infra) — contact sales.
Notes: Monthly prices shown are indicative and may vary based on usage; site clarifies no setup or hidden fees and annual billing/discounts available (contact sales).
