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KnowBe4 Security Awareness Training

Features
Ease of use
Ease of management
Quality of support
Affordability
Market presence
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Pricing from
$1.30 per seat per month
Free Trial
Free version unavailable
User corporate size
Small
Medium
Large
User industry
  1. Information technology and software
  2. Real estate and property management
  3. Construction

What is KnowBe4 Security Awareness Training

KnowBe4 Security Awareness Training is a cloud-based platform for delivering security awareness education and running simulated phishing and social-engineering tests. It is used by IT and security teams to train employees, measure behavior change, and manage ongoing compliance-oriented training programs. The product includes a content library, campaign automation, user/group management, and reporting, with integrations to common identity, email, and security tools.

pros

Mature phishing simulation workflows

The platform supports recurring phishing campaigns, targeted user/group assignments, and follow-up training based on user actions. It provides templates and landing pages to standardize simulations across departments and locations. Reporting helps teams track click rates, reporting rates, and training completion over time.

Large training content library

KnowBe4 includes a broad catalog of security awareness modules and micro-learning content that can be assigned by role or risk level. Content variety supports different learning formats (e.g., short videos, interactive modules, newsletters). This reduces the need to source third-party content for common awareness topics.

Integrations and admin controls

The product integrates with common identity providers and directories for user provisioning and group synchronization. It also supports integrations with email and security tooling to align simulations and reporting with existing workflows. Administrative controls and dashboards support centralized management for multi-department or multi-site organizations.

cons

Not a vulnerability management tool

Despite sometimes being grouped with broader security programs, the product’s core capabilities focus on human-risk training and phishing simulations rather than asset discovery, scanning, and remediation tracking. Organizations seeking vulnerability identification and patch prioritization typically need separate tooling. Any “risk” metrics in the platform primarily reflect user behavior and training outcomes, not technical vulnerabilities.

Content fit varies by audience

Training effectiveness depends on selecting modules that match employee roles, language needs, and regional requirements. Some organizations may need to supplement with custom content to address internal policies or industry-specific scenarios. Maintaining relevance can require ongoing program management rather than a set-and-forget rollout.

Program tuning takes effort

To avoid user fatigue and false confidence, teams often need to tune campaign frequency, difficulty, and targeting. Interpreting results and turning them into actionable coaching or policy changes requires consistent operational ownership. Smaller teams may find the administrative workload non-trivial without dedicated security awareness resources.

Plan & Pricing

Plan Price (MSRP USD monthly per seat — 3-year term) Key features & notes
Silver $1.90 (25–50 seats); $1.70 (51–100); $1.50 (101–500); $1.30 (501–1000); 1001+ = Get a quote Entry-level tier: Unlimited phishing tests, Automated Security Awareness Program (ASAP), Security Hints & Tips, KnowBe4 Learner App, Training Access Level I, Automated training campaigns, Content Manager, Assessments. MSRP shown on official pricing page; billed annually.
Gold $2.23 (25–50); $1.98 (51–100); $1.70 (101–500); $1.51 (501–1000); 1001+ = Get a quote Includes Silver features plus higher Training Access (Level II), additional reporting, SmartGroups, APIs, SSO/SAML, industry benchmarking, and more per official features-by-tier table.
Platinum $2.60 (25–50); $2.30 (51–100); $2.00 (101–500); $1.78 (501–1000); 1001+ = Get a quote Includes Gold features plus Training Access Level III, advanced reporting, SmartRisk Agent, social engineering indicators, USB drive test, and other enterprise features.
Diamond $3.25 (25–50); $2.95 (51–100); $2.65 (101–500); $2.35 (501–1000); 1001+ = Get a quote Top-tier with all platform features including AIDA (optional), SecurityCoach (optional), Compliance Plus (optional), KnowBe4 Graph API, iPaaS connectors, and premium support/options.

Add-on options (MSRP USD monthly per seat — 3-year term):

  • AIDA: $1.14 (25–50); $1.03 (51–100); $0.93 (101–500); $0.82 (501–1000); 1001+ = Get a quote.
  • SecurityCoach (add-on, available to Platinum/Diamond customers): $1.20 (101–500); $1.10 (501–1000); 1001+ = Request a quote.
  • Compliance Plus: $0.93 (101–500); $0.82 (501–1000); 1001+ = Get a quote.
  • KnowBe4 Student Edition: $0.17 (101–500); $0.17 (501–1000); 1001+ = Get a quote.
  • PhishER Plus (stand-alone or add-on): $1.50 (101–500); $1.15 (501–1000); 1001+ = Request a quote.

Notes:

  • Official page states "Our SaaS subscription is a monthly per seat price, billed annually." and prices are labelled "MSRP USD Monthly Pricing Per Seat — 3 Year Term" (pricing page).
  • Many seat tiers (1001+) and enterprise/custom pricing require contacting sales / getting a quote.

Seller details

KnowBe4, Inc.
Clearwater, Florida, United States
2010
Private
https://www.knowbe4.com/
https://x.com/knowbe4
https://www.linkedin.com/company/knowbe4/

Tools by KnowBe4, Inc.

KnowBe4 Compliance Plus
KnowBe4 PhishER/PhishER Plus
KnowBe4 Cloud Email Security (Formerly Egress)
KnowBe4 Security Awareness Training

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