
GeoOp
Fleet management software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$49 per user per month
Small
Medium
Large
- Professional services (engineering, legal, consulting, etc.)
- Construction
- Transportation and logistics
What is GeoOp
GeoOp is a cloud-based field service and job management platform that supports dispatching, scheduling, and tracking work performed by mobile teams. It is used by service businesses to manage jobs, customers, quotes/invoices, and technician activity from web and mobile apps. The product includes GPS location tracking for workers/vehicles alongside operational workflows such as job status updates and customer communications. It is typically positioned for small to mid-sized service organizations that need job workflow management with basic fleet/location visibility.
Job workflow plus tracking
GeoOp combines job scheduling/dispatch with GPS-based location visibility, which can reduce the need to run separate tools for basic tracking and job management. Teams can assign work, capture job notes, and update statuses from the field. This is useful for service operations where the primary requirement is coordinating jobs rather than deep telematics. The integrated approach can simplify day-to-day operations for smaller fleets.
Mobile-first field execution
GeoOp provides mobile app workflows for technicians to receive jobs, update progress, and capture job details on site. This supports near-real-time visibility for dispatchers and office staff without relying on phone calls. Mobile capture of job information can improve record completeness for service history and billing. The approach aligns with field service use cases where technicians are the primary users.
Customer and billing features
The platform includes customer management and commercial workflows such as quoting and invoicing, which are adjacent to fleet/location needs. This can help service businesses connect operational execution to billing outcomes. Having these functions in the same system can reduce manual re-entry between dispatch and invoicing. It is a practical fit when fleet management is a supporting capability rather than the core requirement.
Limited deep telematics focus
Compared with dedicated fleet telematics platforms, GeoOp is more oriented to job management than vehicle diagnostics and compliance. Organizations needing advanced vehicle health data, ELD/HOS, fuel analytics, or extensive safety scoring may find gaps. Hardware integrations and sensor ecosystems are typically a differentiator in fleet-first products. Buyers should validate the depth of telematics and reporting required for their fleet program.
Route optimization may be basic
GeoOp supports dispatching and location tracking, but route planning and multi-stop optimization may not match specialized routing tools. If the business relies on complex constraints (time windows, capacity, skills, dynamic re-optimization), a routing-first system may be more suitable. This can matter for delivery-style operations with high stop density. Prospective users should test routing workflows against real schedules.
Scaling and enterprise controls
GeoOp is commonly adopted by small and mid-sized service teams, and some enterprise requirements may require additional validation. Examples include complex role-based access controls, multi-entity governance, extensive API coverage, and large-scale reporting needs. Larger organizations may also require formal security documentation and advanced audit capabilities. Fit depends on operational complexity and IT governance standards.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | USD $49 per user/month | Up to 30 jobs per month; includes scheduling & dispatch, unlimited quotes & invoices, usage-based SMS, expense tracking, Xero/MYOB/QuickBooks integrations, phone/chat/email support. (All product features available in both plans). Source: official pricing page. |
| Unlimited | USD $63 per user/month | Unlimited jobs per month; includes same features as Starter (scheduling & dispatch, unlimited quotes & invoices, usage-based SMS, expense tracking, accounting integrations, phone/chat/email support). |
| +Quick Start (one-off addon) | USD $299 one-time | Fast setup and onboarding with dedicated support and training for your team (one-off fee). |
Notes: Pricing page lists multiple currency equivalents (AUD/NZD/GBP/EUR) for the Starter and Unlimited prices; shown above in USD as presented on the official pricing page.