SCR by Allflex
Livestock management software
Agriculture software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is SCR by Allflex
SCR by Allflex is a dairy herd monitoring and management system that combines on-animal sensors with software to track cow activity, health, reproduction, and production-related indicators. It is used by dairy farms and herd managers to support heat detection, health alerts, and day-to-day decision-making at the individual-cow and herd level. The product is typically deployed with dedicated hardware (e.g., collars/tags and readers) and integrates into farm workflows alongside milking and herd-record systems.
Sensor-based herd monitoring
The system uses animal-worn sensors and on-farm receivers to capture continuous behavioral and activity data. This supports automated alerts for events such as estrus/heat and potential health deviations based on changes from baseline patterns. Compared with software-only livestock record tools, this approach reduces reliance on manual observation for time-sensitive events.
Reproduction and health workflows
SCR focuses on operational dairy use cases such as heat detection, attention lists, and follow-up actions for cows flagged by the system. It helps standardize daily routines by turning sensor signals into actionable tasks for farm staff. This can be particularly useful in larger herds where consistent visual monitoring is difficult to maintain.
Part of Allflex ecosystem
As an Allflex product, SCR is positioned within a broader animal identification and monitoring portfolio, which can simplify sourcing and support for farms already using related hardware. The vendor’s footprint in animal ID can help with availability of compatible tags/readers and service partners. This can reduce integration friction compared with assembling components from multiple suppliers.
Hardware-dependent deployment
SCR typically requires purchase, installation, and maintenance of on-animal devices and on-farm infrastructure. Upfront costs and ongoing replacement/maintenance can be higher than software-only livestock management products. Performance also depends on correct fitment, coverage, and farm-specific conditions that affect data capture.
Dairy-centric feature set
The product’s core capabilities are oriented toward dairy cow monitoring and related workflows. Farms seeking a broader, mixed-enterprise agriculture platform (e.g., crops, grazing planning, or multi-species operations) may need additional systems. This can increase the number of tools required for whole-farm management.
Integration varies by stack
While SCR is commonly used alongside other herd and parlor systems, the depth of integration can vary depending on the farm’s existing software and equipment. Data synchronization, identifiers, and workflow alignment may require configuration and vendor support. Some farms may still need manual reconciliation across systems for reporting and compliance needs.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| GO subscription (SenseHub® / Heatime® Pro+) | Custom pricing — monthly fee per tag (contact sales) | Subscription includes equipment, installation, tags and applications; supports Starter/Advanced/Premium application plans; multi-year contracts available; continuous hardware/tag warranty; prioritized service & support; billing calculated per tag. |
| UP (Upfront purchase) | Custom pricing — contact sales | Purchase hardware and tags upfront; application plans can be purchased upfront for fixed durations; suitable for customers who prefer to own equipment. |
| Application plan — Starter | Custom pricing — contact sales | Entry-level monitoring application plan; available under GO subscription or as purchased application plan. |
| Application plan — Advanced | Custom pricing — contact sales | Mid-tier application plan; supports additional monitoring features. |
| Application plan — Premium | Custom pricing — contact sales | Full-feature application (includes Report Generator and advanced analytics); available under GO or UP options. |
Notes:
- Allflex’s official site states the GO subscription is charged as a monthly fee per tag but does not publish list prices; customers are asked to contact local sales/representative for quotes. (Official site: GO subscription page and SenseHub product pages).
Seller details
Merck & Co., Inc. (MSD Animal Health) — Allflex Livestock Intelligence
Rahway, New Jersey, USA
1891
Public
https://www.allflex.global/
https://x.com/MSDAnimalHealth
https://www.linkedin.com/company/msd-animal-health/
