AutoFi
Automotive digital retailing software
Automotive marketing software
Car dealer software
Automotive software
Auto dealer software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$850 per month
Free Trial unavailableFree version unavailable
Small
Medium
Large
- Banking and insurance
- Real estate and property management
- Manufacturing
What is AutoFi
AutoFi is an automotive digital retailing platform that supports online-to-in-store vehicle purchasing workflows, including deal structuring and financing steps. It is used by franchised and independent dealerships to present payment options, capture customer information, and move shoppers through a purchase journey across web and showroom. The product focuses on integrating digital retailing with dealership systems and lender connectivity to support credit applications and payment calculations.
End-to-end digital deal flow
AutoFi supports key steps of a digital retailing journey, such as configuring payments, collecting buyer details, and progressing toward a finance application. This helps dealerships standardize how online deals are initiated and handed off to in-store staff. It is positioned for use across both consumer-facing and dealership-facing workflows.
Financing and lender connectivity focus
The platform emphasizes finance-related steps, including credit application capture and presenting payment scenarios. This can reduce manual re-entry and improve consistency between online quotes and dealership deal structuring. It is relevant for dealers that want tighter linkage between digital retailing and financing operations.
Integrations with dealer systems
AutoFi is designed to connect with dealership technology ecosystems (for example, inventory, CRM, and desking/finance processes) to support continuity from lead to deal. Integration reduces the need for parallel workflows across separate tools. This aligns with common dealer requirements to avoid duplicative data entry across retailing and back-office processes.
Integration depth varies by stack
Actual integration coverage and data synchronization can depend on the dealership’s existing systems and configuration. Dealers may need implementation effort to align inventory, pricing rules, and finance workflows. In mixed-vendor environments, some processes may still require manual checks or reconciliation.
Process change and training required
Digital retailing tools typically require sales and F&I teams to adopt new handoff steps and governance around pricing and approvals. Without consistent usage, online deals can diverge from in-store processes. Dealers should plan for training, role definitions, and ongoing operational oversight.
Marketing features not primary focus
While it supports conversion within the shopping and purchase flow, AutoFi is not primarily a full marketing suite for campaign management, audience targeting, or multi-channel attribution. Dealers often still rely on separate tools for broader marketing automation and analytics. This can increase the number of systems used for end-to-end acquisition and conversion reporting.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Digital Retail (AutoFi core) | Custom pricing — contact sales / Book a demo | End-to-end digital retailing (pre-qualification, payment calculation, dynamic credit application, instant lender offers, remote deal share). Public site directs dealers to "Book a demo" / contact sales (no public list price). |
| Showroom (Desking) — upgrade bundle | $2,495 one-time (current AutoFi customers only) | Bundle price for current customers that includes digital retail + showroom/desking; described as a $500–$1,245 upgrade for existing customers, reflects a 40% discount off list price, requires a 3-month commitment. |
| ClickShop 2.0 (Mitsubishi program) | $850 per month | Program cost stated as $850/month; noted as 100% co-op covered by Mitsubishi (MMNA) for participating dealers; replaces/covers digital retail, showroom desking and menu solutions in the Mitsubishi program. |
Seller details
AutoFi, Inc.
San Francisco, CA, USA
2015
Private
https://www.autofi.com/
https://x.com/autofi
https://www.linkedin.com/company/autofi/
