PERQ
Car dealer software
Real estate marketing software
Automotive software
Real estate software
Auto dealer software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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Small
Medium
Large
- Real estate and property management
- Retail and wholesale
- Education and training
What is PERQ
PERQ is a digital retailing and marketing platform used by automotive dealerships to capture and manage online leads and support shopper engagement on dealer websites. It provides tools such as website chat/engagement, lead forms, and workflows intended to route inquiries into dealership sales processes. The product is typically used by dealership marketing and internet sales teams to improve lead conversion and follow-up consistency. PERQ is positioned as a front-end shopper engagement layer that integrates with downstream dealership systems such as CRM and DMS environments.
Dealer-focused lead engagement tools
PERQ centers on website-based shopper engagement and lead capture, which aligns with common dealership internet sales workflows. It supports multiple entry points for leads (e.g., chat and web forms) to reduce reliance on a single channel. This focus complements core dealership systems that primarily manage inventory, desking, and back-office operations. For dealerships that already have a CRM/DMS in place, PERQ can function as an upstream conversion layer.
Integrates with dealership stack
PERQ is designed to connect with other dealership systems so leads and customer activity can be passed into existing sales and marketing processes. This is important in environments where CRM and DMS products act as systems of record. Integration reduces manual re-entry and helps maintain continuity from website interaction to sales follow-up. The approach fits dealerships that prefer to keep their current core platforms while improving website conversion.
Supports marketing and sales teams
The product is used by marketing and internet sales roles that need visibility into lead sources and engagement activity. It provides operational tooling for responding to inquiries and managing follow-up workflows. This can help standardize how inbound website traffic is handled across stores or rooftops. It also supports measurement of website-originated activity, which is commonly required for dealer marketing reporting.
Not a core DMS/CRM
PERQ does not replace a dealership DMS or full CRM, so most customers still need separate systems for accounting, service operations, inventory management, and end-to-end customer lifecycle management. This can increase overall vendor count and integration dependency. Organizations expecting a single unified platform may find the scope limited. The product is best evaluated as a complementary layer rather than a system of record.
Integration quality varies by stack
Outcomes depend on how well PERQ integrates with the dealership’s existing CRM, DMS, and website provider. Data mapping, lead routing rules, and attribution can require configuration and ongoing maintenance. If integrations are limited or inconsistently implemented, teams may experience duplicate records or gaps in reporting. This risk is higher in multi-rooftop groups with heterogeneous systems.
Automotive focus limits cross-industry
Although the name PERQ is associated with marketing technology, the dealership-oriented implementation may not translate directly to non-automotive use cases without additional tooling. Buyers looking for a general-purpose marketing automation suite may find fewer capabilities outside lead engagement and conversion workflows. Real estate marketing requirements (e.g., listing syndication and agent/broker workflows) are not the product’s primary design center. Fit is strongest for automotive retail rather than broader real estate software needs.
Plan & Pricing
No public pricing, tiers, or plan-level costs were found on PERQ's official product websites (perq.com and perqautomail.com). PERQ appears to use custom, quote-based pricing and requires contacting sales or scheduling a demo. See notes for references.
