Roofr
Roofing software
Construction software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$99 per month
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Free version
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- Education and training
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- Energy and utilities
What is Roofr
Roofr is a roofing-focused platform that supports measurement, proposals, and sales workflows for roofing contractors. It is used to generate roof reports, build estimates and proposals, and manage customer-facing documents as part of the pre-sale and quoting process. The product emphasizes fast measurement ordering and proposal creation, with options for aerial measurement reports and configurable proposal templates.
Roof measurement report workflow
Roofr provides an integrated way to request and receive roof measurement reports that feed directly into estimating and proposal creation. This reduces manual measuring and re-keying of dimensions when compared with more general field service tools. The workflow is designed around roofing-specific geometry and deliverables (e.g., roof reports) rather than generic job forms.
Proposal and estimate tools
Roofr includes proposal-building capabilities oriented to roofing sales, including templates and customer-ready documents. Contractors can assemble line items and present options in a structured format suited to residential roofing bids. This aligns well with teams that need consistent proposal output without adopting a broader construction ERP.
Roofing-specific sales enablement
The product focuses on the front-office portion of the roofing lifecycle—lead-to-proposal and close—rather than only scheduling and dispatch. It supports producing shareable documents and a repeatable quoting process for sales reps. For roofing contractors, this specialization can reduce reliance on separate tools for measurements and proposals.
Less broad job management
Roofr’s core strengths center on measurement and proposal workflows, which may not cover end-to-end operations such as complex scheduling, dispatch, time tracking, or deep service management. Teams that want a single system for field operations and back-office processes may need additional software. This can introduce integration and process overhead.
Construction generalization limits
While it can be used in construction contexts, Roofr is primarily designed for roofing-specific estimating and documentation. General contractors or multi-trade firms may find the data model and templates less adaptable to non-roofing scopes. Broader construction project controls (e.g., submittals, RFIs) are not the product’s primary focus.
Dependency on report availability
When teams rely heavily on ordered measurement reports, turnaround time and coverage can affect quoting speed for certain locations or property types. Edge cases (complex roofs, obstructions, or unusual structures) may still require manual verification. Organizations should validate report fit and operational procedures for exceptions.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Pay-As-You-Go (Free) | Free | $19 Roofr measurement reports (report base fee on free plan); 24h estimated report turnaround; $5 material calculations; Instant DIY measurements ($3–$4.50 per DIY report); Create & send 5 free proposals; includes 2 seats; job tracking and limited CRM features. Source: Roofr pricing page. |
| Pro | $99 per month (USD) | $13 Roofr measurement reports (report base fee on paid plans); 6-hour measurement report delivery; unlimited proposals; free material calculations; CRM features (invoicing, emails); includes 3 seats. |
| Premium | $169 per month (USD) | $13 Roofr measurement reports; 3-hour measurement report delivery; branded proposals & custom layouts; full CRM (material ordering, invoicing, payments); includes 5 seats; annotated images. |
| Elite | Contact sales / Custom pricing | Enterprise-tier plan — contact Roofr for pricing. Includes 2-hour measurement reports, $13 report base fee on paid plans, Instant Estimator, multiple workflows, full CRM features, custom seats/offices. |
Additional (applies across plans):
- Guaranteed delivery / expedited report options are available for additional per-report fees (examples shown on official pricing page: 12h $5, 6h $15, 3h $15–$30 depending on plan; 2h turnaround is exclusive to Elite). All guaranteed-delivery fees are additional to the report base fee ($13 on paid plans or $19 on free Pay-As-You-Go).
- DIY measurement pricing: $3–$4.50 per DIY report (varies by plan); premium HD aerial imagery (Nearmap / Firstbase) is extra and sold in packages.
Seller details
Roofr Inc.
San Francisco, CA, USA
2015
Private
https://roofr.com
https://x.com/roofr
https://www.linkedin.com/company/roofr/
