Active Trader Pro
Brokerage trading platforms
Financial services software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Active Trader Pro
Active Trader Pro is a desktop trading platform provided by Fidelity for placing and managing trades in supported securities within Fidelity brokerage accounts. It targets self-directed investors and active traders who want streaming quotes, charting, and order-entry tools beyond the standard web experience. The product is designed to work within Fidelity’s brokerage ecosystem rather than as a standalone multi-broker platform.
Integrated with Fidelity accounts
The platform connects directly to Fidelity brokerage accounts for trading, positions, balances, and account history. This reduces the need for third-party account linking or separate trade-routing arrangements. It also supports workflows such as monitoring positions and placing orders from the same interface used for account management.
Desktop tools for active trading
Active Trader Pro provides a desktop environment with configurable layouts, watchlists, charting, and trade tickets. It supports real-time monitoring and faster order entry than typical web brokerage interfaces. This makes it better suited for higher-frequency decision-making than basic investor portals.
Research and market data access
The platform includes market data views and research-oriented screens that help users evaluate securities and track market activity. Users can combine charts, news/research modules, and watchlists in a single workspace. This supports pre-trade analysis without requiring a separate analytics product for many common use cases.
Limited to Fidelity ecosystem
Active Trader Pro is intended for Fidelity customers and does not function as a broker-agnostic terminal. Users who need to trade across multiple brokers or aggregate accounts in one platform may require additional tools. This constraint can matter for advisors, multi-venue traders, or users with accounts spread across institutions.
Desktop-only deployment model
As a desktop application, it requires installation and ongoing updates on supported operating systems. This can be less convenient than browser-based platforms for users who switch devices frequently or operate in locked-down corporate environments. It may also be less suitable for teams that prefer centrally managed, web-delivered software.
Not a full automation platform
Compared with platforms that emphasize strategy automation and extensive third-party integrations, Active Trader Pro is primarily oriented around manual trading workflows. Programmatic trading, custom scripting, and broad API-driven ecosystem capabilities are not its core focus. Users seeking advanced automation may need separate tooling depending on Fidelity’s available interfaces.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Active Trader Pro (Fidelity desktop/Mac platform) | No platform fee — free for eligible Fidelity customers | Downloadable desktop/Mac app; automatically available to Fidelity customers who execute 36+ trades in a rolling 12-month period (or available on request by calling Active Trader Services). Includes advanced charting, streaming quotes, and trading tools. Fidelity advertises $0 online U.S. stock, ETF, and option commissions; Fidelity also promotes limited promotional free-trade offers (e.g., register for 10 free trades or deposit thresholds for larger free-trade packages). |
Seller details
Fidelity Investments
Boston, Massachusetts, United States
1946
Private
https://www.fidelity.com/
https://x.com/fidelity
https://www.linkedin.com/company/fidelity-investments
