Momentum AMP, formerly Nowcerts
Insurance agency management systems
Insurance software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Momentum AMP, formerly Nowcerts
Momentum AMP (formerly NowCerts) is an insurance agency management system used by independent agencies to manage client and policy records, track renewals, and support day-to-day servicing workflows. It is typically used by small to mid-sized agencies that want a cloud-based system for contact management, policy/coverage details, tasks, and document storage. The product positions itself around configurable workflows and integrations with common agency tools such as email and e-signature, with capabilities that vary by edition and connected services.
Cloud-based agency operations
Momentum AMP is delivered as a web-based system, which supports remote access without on-premises infrastructure. Agencies can centralize customer, policy, and renewal information in one system to support servicing and follow-up. This model generally reduces local IT dependency compared with server-installed agency systems.
Workflow and task tracking
The platform includes task/activity tracking to help agencies manage renewals, follow-ups, and service requests. Agencies can use standardized processes to reduce reliance on individual staff members’ personal checklists. This is useful for smaller teams that need consistent servicing execution across accounts.
Integrations for agency workflows
Momentum AMP commonly connects with external tools used in agency operations (for example, email and e-signature) to reduce manual handoffs. Integrations can help keep communications and documents tied to the client record. The availability and depth of integrations depend on the specific connectors and the agency’s configuration.
Integration depth varies
Compared with larger, long-established agency platforms, integration breadth and carrier connectivity can be uneven depending on lines of business and region. Some agencies may still need manual steps or third-party connectors for specific carrier workflows. This can affect automation goals for agencies with complex carrier ecosystems.
Reporting may require setup
Agencies often need to invest time in configuring fields, workflows, and report views to get consistent operational reporting. Out-of-the-box dashboards and KPIs may not match every agency’s processes without customization. This can increase implementation effort for teams expecting standardized reporting immediately.
Fit for complex enterprises
For larger agencies with multi-branch structures, specialized accounting requirements, or highly customized servicing processes, the product may require additional configuration and governance. Some enterprise-grade capabilities (such as advanced role segmentation, complex data models, or extensive carrier download ecosystems) may be less mature than in systems built primarily for large brokerages. Agencies should validate scalability and administrative controls during evaluation.
Plan & Pricing
Momentum AMP (Momentum AMS) - Pricing (official Momentum AMP pricing page)
| Plan | Price | Key features & notes |
|---|---|---|
| Essentials | $99 per month | 1 user included; Client & policy management, document storage, ACORD forms, custom workflow management, sales pipeline, renewal center, agency dashboard & interactive reports, billing/accounting, commission reconciliations; Additional seats $45/month each; IVANS carrier downloads $35/month (add-on). |
| Professional | $169 per month | 2 users included; all Essentials features plus expanded integrations and capabilities; Additional seats $45/month each. |
| Business | $349 per month | 5 users included; includes insured portal (whitelabeled URL for higher tiers); Additional seats $45/month each. |
| Enterprise | Custom pricing | 50+ users; contact sales (phone listed on site). |
Notes: Cost-per-additional-seat: $45/month (site-wide for AMS). IVANS carrier downloads shown as a $35/month add-on for lower tiers on the official pricing page.
Momentum Automation Center (official pricing page)
| Tier | Price | Users / notes |
|---|---|---|
| Automation Center (tier 1) | $99 per month | 2 users included; Additional users $25 each. |
| Automation Center (tier 2) | $200 per month | 5 users included; Additional users $25 each. |
| Automation Center + CRM | $350 per month | 5 users included; Additional users $50 each. |
Momentum PROs (official pricing page & support pages)
| Plan | Price | Key features & notes |
|---|---|---|
| Dedicated | $2,950 per month | Managed staffing (PRO) service — vendor lists this price on the official pricing page. |
| Split | $1,950 per month | Managed staffing (PRO) — listed on pricing page. |
| Projects | $35 per hour (min 30 hrs/mo) | Project-based staffing option listed on pricing page. |
One-time onboarding fee: $900 per PRO (listed on the pricing page). Note: Separate support documentation on the vendor site lists alternative PRO staffing rates (e.g., Full-Time PRO: $2,650/month; Part-Time PRO: $1,500/month; Onboarding fee $800). The vendor site contains both sets of figures on official pages (pricing page and support article). |
Momentum Rate (official pricing page)
| Plan | Price | Users / notes |
|---|---|---|
| Commercial Lines | $100 per month | 2 users included; market access (~15+ carriers), unlimited submissions, AI tools. |
| Personal Lines | $100 per month | (marked "Coming soon!" for some options on the official page). |
| Commercial & Personal | $150 per month | 2 users included; Additional users $35 (or $50 for some bundles) per the official page. |
Momentum Voice (official pricing page)
| Plan | Price | Key features & notes |
|---|---|---|
| Level 1 | $150 per month | 500 included minutes; pay-as-you-go overages $0.40/min; voice agents unlimited. |
| Level 2 | $240 per month | 1,000 included minutes; pay-as-you-go overages $0.40/min; voice agents unlimited. |
Additional official notes found on vendor site: Momentum PremFi (premium finance integration) is listed as "Free to Use" on the vendor site (no monthly fees); Momentum Edge offers multi-month free access for existing Momentum customers in promotional contexts.
Seller details
Momentum AMP (vendor information unclear from provided context)
