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FitSW

Features
Ease of use
Ease of management
Quality of support
Affordability
Market presence
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Pricing from
$190 per year
Free Trial unavailable
Free version
User corporate size
Small
Medium
Large
User industry
  1. Agriculture, fishing, and forestry
  2. Energy and utilities
  3. Public sector and nonprofit organizations

What is FitSW

FitSW is a personal training software platform used by fitness professionals to deliver training and nutrition coaching to clients. It supports workout and meal plan creation, client progress tracking, and messaging through web and mobile apps. The product is commonly used by independent trainers and small studios that want a client-facing app experience without running a full gym operations suite.

pros

Progress and reporting features

FitSW includes tracking for measurements, photos, and performance metrics to document outcomes over time. Trainers can use these records to review progress during check-ins and adjust programming. This is useful for evidence-based coaching and client retention conversations.

Mobile-first client experience

The platform provides mobile apps that clients use to view workouts, log results, and follow nutrition guidance. This supports remote and hybrid coaching models where most interactions happen outside a physical location. It also reduces reliance on spreadsheets or separate tracking tools.

Strong client coaching workflow

FitSW focuses on day-to-day coaching tasks such as building workout programs, assigning plans, and tracking client adherence and progress. Trainers can manage multiple clients with templated plans and ongoing updates. This emphasis fits trainers who primarily sell coaching rather than facility access.

cons

Limited gym operations coverage

FitSW is not primarily designed for full gym management needs such as complex membership billing, front-desk workflows, facility access control, or class capacity management. Organizations that run multi-service facilities may need additional systems for scheduling and payments. This can increase operational complexity compared with all-in-one platforms.

May require integrations for payments

Depending on the business model, trainers may need separate tools for invoicing, payment processing, or subscription management. If payments and scheduling are handled outside the platform, staff must reconcile client status across systems. This can introduce manual work and reporting gaps.

Not tailored to large teams

FitSW is commonly positioned for individual trainers and smaller coaching teams rather than enterprise fitness chains. Larger organizations may find limitations in role-based administration, multi-location reporting, and standardized operational controls. Scaling processes may require additional governance and tooling.

Plan & Pricing

Plan Price Key features & notes
Essentials Start Free; + $3 /mo per additional client (monthly) or + $30 /yr per additional client (annual) First 5 clients free; Sync Fitbit & Health Data; Create & automate fitness programs; Track client exercise progress; Custom progress tracking metrics; Compliance tracking; Automated email notifications; Sell packages, sessions, and subscriptions; Digital forms/waivers & document management; Live virtual fitness classes and 1-on-1 sessions; In-app voice/video/text messaging.
Essentials Pro $19 per month (monthly) (listed as $39 $19 /mo) or $190 per year (annual) All Essentials features; Includes 10 client accounts; Nutrition & meal plans; Extensive recipe library; + $3 /mo or + $30 /yr per additional client.
Enterprise Custom pricing Contact sales for large-scale deployments; Corporate account to manage locations; Multiple trainer accounts; Share client profiles and preserve historical data; Shared exercise lists among trainers; All VIP features.

Seller details

FitSW
Private
https://www.fitsw.com/

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