fitgap

BloomNation

Florist software
Features
Ease of use
Ease of management
Quality of support
Affordability
Market presence
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Pricing from
Pay-as-you-go
Free Trial unavailable
Free version
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User industry
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What is BloomNation

BloomNation is a florist software platform focused on helping independent flower shops sell online and manage incoming orders. It provides a florist-branded eCommerce website, product catalog tools, and order workflow features designed for day-to-day retail floristry. The product is commonly used by local florists that want a hosted web storefront and a marketplace-style channel in addition to their own site.

pros

Florist-focused eCommerce storefront

BloomNation centers on online selling for florists, including a hosted website and tools to publish arrangements and seasonal collections. This aligns well with shops that prioritize web orders over complex back-office operations. Compared with systems that emphasize in-store POS first, BloomNation’s core workflow starts with the online catalog and checkout experience.

Marketplace-style demand channel

In addition to a florist’s own branded site, BloomNation also functions as a discovery channel where consumers can find local florists. This can be useful for shops that do not have established local SEO or paid advertising programs. The dual approach (owned storefront plus network exposure) is a differentiator versus tools that only provide a standalone website builder.

Order intake and routing

The platform supports receiving and managing orders in a centralized workflow, which helps reduce manual re-entry from multiple sources. It is designed for typical florist order types such as delivery and pickup with scheduled dates. For small-to-mid sized shops, this can streamline daily fulfillment compared with running separate website, email, and phone processes.

cons

Limited deep POS capabilities

BloomNation is primarily oriented around online ordering rather than full in-store point-of-sale. Shops that need advanced register workflows, cash drawer management, barcode scanning, or multi-register operations may require an additional POS system. This can introduce integration and reconciliation work across systems.

Back-office depth may vary

Florists with complex inventory costing, recipe-level stem tracking, purchasing, and production planning may find the operational tooling less comprehensive than systems built for detailed floriculture management. Larger operations (high volume, multiple locations, or wholesale) often need more robust reporting and controls. Fit depends on how much of the business is driven by standard retail arrangements versus complex production workflows.

Channel dependence and fees

Using a network or marketplace channel can create dependence on third-party policies, lead flow, and fee structures. Changes to placement, consumer traffic, or program terms can affect order volume. Some florists also prefer to keep all customer acquisition on owned channels to maintain tighter control over branding and customer relationships.

Plan & Pricing

Pricing model: Commission-based / pay-as-you-go (marketplace + optional monthly hosting)

Free signup: Joining and setting up a Storefront and Premium Custom Sites is free for registered florists. (No recurring subscription required to create a Storefront.)

Marketplace (commission): 25% commission on a customer’s first order; 10% commission on that customer’s subsequent orders. (Specified in BloomNation Terms of Service.)

Standard BloomNation Option: Commission fee based on order dollar amount (rate not specified on the publicly available Terms of Service page).

Monthly Fee Option: BloomNation describes a “Monthly Fee Option” for Premium Custom Sites where florists pay a commission or hosting fee plus credit card processing fees until they reach a specified sales volume; exact monthly fee / threshold not published on the site.

Point-of-Sale (POS): BloomNation states the charge for use of the POS is a commission fee based on the total dollar amount of orders (exact commission % not specified on public pages). BloomNation also publishes card-processing rates for POS transactions:

  • In-person (tap/swipe): 2.6% + $0.10 per transaction
  • Manually entered card: 2.9% + $0.30 per transaction
  • Invoices (online payments): 2.9% + $0.30 per transaction

Other fees / notes: Florist-to-Florist orders and other fulfillment options are subject to commission fees; BloomNation collects and remits applicable taxes. The site indicates BloomNation may offer alternative pricing arrangements but does not publish additional fixed monthly plan prices publicly.

Key limitations: Several offerings (Standard option commission %, POS commission %, Monthly Fee exact amounts and thresholds) are referenced in BloomNation’s Terms/Join pages but not published as fixed dollar amounts or specific percent rates on the public website; BloomNation directs florists to contact/schedule a consultation or login/partner dashboard for detailed pricing or alternative plans.

Seller details

BloomNation, Inc.
Los Angeles, CA, USA
2011
Private
https://www.bloomnation.com/
https://x.com/bloomnation
https://www.linkedin.com/company/bloomnation/

Tools by BloomNation, Inc.

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