Boulevard
Proactive notification software
Medical spa software
Spa and salon management software
Health care software
Specialty practice management software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$158 per location per month
Free Trial unavailableFree version unavailable
Small
Medium
Large
- Arts, entertainment, and recreation
- Education and training
- Retail and wholesale
What is Boulevard
Boulevard is a cloud-based management platform for appointment-based personal care businesses, including salons, spas, and medical spas. It supports online booking, client profiles, staff scheduling, point of sale, memberships/packages, and automated client communications such as reminders and confirmations. The product is used by front-desk teams, managers, and owners to run daily operations and reduce no-shows through messaging workflows.
End-to-end appointment operations
Boulevard combines online booking, scheduling, client records, and checkout in one system. This reduces reliance on separate tools for booking and payments and helps standardize front-desk workflows. It also supports recurring revenue models through memberships and packages, which are common in spa and med spa settings.
Client messaging and reminders
The platform includes automated notifications for confirmations, reminders, and follow-ups tied to appointments. These workflows support common operational goals such as reducing no-shows and improving rebooking rates. Compared with standalone messaging tools, the messaging is natively connected to scheduling and client data, which simplifies targeting and timing.
Multi-location and staff management
Boulevard supports staff calendars, services, and resource scheduling that scale beyond a single provider. It is designed for businesses with multiple practitioners and potentially multiple locations that need consistent service menus and reporting. Centralized controls help owners manage availability, permissions, and operational settings across teams.
Not a full EHR system
For medical spas and specialty practices, Boulevard focuses on operational management rather than clinical documentation. It may not cover requirements such as detailed charting, clinical intake, e-prescribing, or broader healthcare interoperability. Organizations needing full clinical workflows often require additional healthcare-specific systems.
Limited contact-center depth
Boulevard’s communications center on appointment notifications and client engagement tied to bookings. It is not positioned as a full contact-center platform with advanced routing, agent workforce tools, or omnichannel case management. Businesses with high-volume inbound/outbound calling needs may need separate contact-center software.
Integration needs vary by stack
While Boulevard can replace several point solutions, some businesses still require integrations for accounting, marketing automation, or specialized payment and analytics needs. The availability and depth of integrations can affect implementation effort and ongoing administration. Fit depends on the existing tool stack and required data flows.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Essentials | $158 per month per location (billed annually) — $176 per month per location (billed monthly) | Up to 5 professionals; 100 free texts / 500 free email blasts; 25 GB storage; online booking & Precision Scheduling; POS; basic reporting. |
| Premier | $263 per month per location (billed annually) — $293 per month per location (billed monthly) | Unlimited professionals; 250 free texts / 1,000 free email blasts; 50 GB storage; includes advanced scheduling (resource scheduling, group bookings), inventory support, booking deposits, advanced reporting. |
| Prestige | $369 per month per location (billed annually) — $410 per month per location (billed monthly) | Everything in Premier plus Forms add-on included; 2,500 free texts / 10,000 free email blasts; 100 GB storage; access to all add-ons; dedicated customer success manager. |
| Enterprise | Custom pricing (book a consultation) | Bespoke plan for large/complex operations; enterprise-grade APIs, integrations, partner/engineering support; contact sales/book consultation. |
Additional official pricing details (vendor site):
- Forms add-on: Starting $65 per month per location.
- QuickBooks add-on: $45 per month per location.
- Email Blasts: $0.01 per email (pay-as-you-go after free emails included in plan).
- Messages / Text Marketing: billed by text-segment usage per location with tiered fees (examples from vendor support): 1–500 segments = $25; 501–1,000 = $40; 1,001–2,000 = $60; 2,001–3,000 = $80; 3,001–5,000 = $120; 5,001–7,000 = $150; 7,001–10,000 = $200 (+$50 per additional 5,000 segments).
Seller details
Boulevard Labs, Inc.
Los Angeles, CA, USA
2016
Private
https://www.joinblvd.com/
https://x.com/joinblvd
https://www.linkedin.com/company/joinblvd/
