Indiegogo
Fundraising software
Nonprofit software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Indiegogo
Indiegogo is an online crowdfunding platform used to raise funds for products, creative projects, and causes through campaign pages and payment processing. It primarily serves entrepreneurs, creators, and organizations that want to collect contributions from a broad online audience. The platform focuses on public-facing campaign discovery and backer checkout rather than constituent relationship management. It also offers options such as flexible vs. fixed funding models and tools for campaign fulfillment and perks.
Large public crowdfunding marketplace
Indiegogo provides a well-known destination where campaigns can be discovered by people outside an organization’s existing donor list. This can be useful for time-bound fundraising pushes that benefit from marketplace traffic and social sharing. For organizations without mature donor databases, it can function as a lightweight way to start collecting contributions quickly.
Campaign-first fundraising workflow
The product is designed around creating a campaign page, setting a goal, and collecting contributions through a streamlined checkout. It supports common crowdfunding mechanics such as perks/benefits and campaign updates to communicate progress to supporters. This structure fits project-based fundraising better than systems built primarily for ongoing membership or donor stewardship.
Built-in payments and reporting
Indiegogo includes payment collection as part of the platform, reducing the need to integrate a separate checkout to start fundraising. It provides campaign-level performance tracking and basic contributor data export for follow-up. For small teams, this can reduce setup time compared with implementing a full nonprofit CRM stack.
Limited nonprofit CRM capabilities
Indiegogo is not a full nonprofit management system and does not provide deep donor CRM features such as householding, moves management, membership management, or complex segmentation. Organizations that need recurring giving programs, pledge management, or multi-campaign constituent history typically require additional systems. Data often needs to be exported and reconciled elsewhere for stewardship and compliance workflows.
Less control over donor experience
Campaigns run on a third-party platform, which can limit branding, information architecture, and end-to-end supporter journeys compared with an organization-owned donation site. Marketplace norms (public listings, platform policies, and standardized checkout) may not align with all nonprofit requirements. This can be a constraint for organizations that prioritize a tightly controlled digital fundraising experience.
Not optimized for long-term programs
The platform is oriented toward discrete campaigns and may be less suitable for ongoing nonprofit operations like event registration, volunteer management, or integrated email/engagement automation. Teams running multiple fundraising channels often need additional tools to coordinate communications and track outcomes across sources. This increases operational overhead compared with platforms designed as a central nonprofit database.
Plan & Pricing
Pricing model: Pay-as-you-go Free tier/trial: No permanently free "creator" plan; account creation/backer use is free (no creator subscription or tiered plans).
Example costs / Fees (official Indiegogo site):
- Platform fee: 5% of funds raised for standard crowdfunding campaigns.
- Payment processing / transaction fee: Varies by currency and location. For USD (with a US bank account) Indiegogo documents a payment processor fee of 3% + $0.20 per transaction. (Transaction fees vary by currency; some pages reference slightly different per-transaction fixed cents for certain contexts.)
- InDemand (campaign extension / post-campaign sales): Platform fee typically 5% for on-platform InDemand; 8% for campaigns that did not originally run on Indiegogo (Off-Platform InDemand). Funds driven by Indiegogo platform channels may carry higher promotional fees (15% on funds driven by Indiegogo channels for certain Off-Platform cases).
- Pledge Manager: Indiegogo’s pledge manager terms show they take 5% of each successfully collected payment plus the fixed payment processing fee (e.g., 3% + $0.20 per transaction in the project currency).
- Transfer / Bank Delivery Fees: Indiegogo applies bank/transfer fees when sending funds to campaigners; these fees vary by currency (examples: $0 USD for USD/US bank account; other currencies have fixed transfer fees listed on the official fees page).
- Other: Pay Over Time uses the standard platform and transaction fees; installment payments are subject to the per-installment transaction fee.
Discount / Promotional options: Occasional promotional fee reductions have been run historically (example: temporary reduced platform fee in mid–late 2024). These are promotions and not permanent discount plans; check Indiegogo announcements for current promotions.
Notes & caveats:
- Payment processing fees are charged by the payment processor (Stripe) and may vary by contributor card origin; Indiegogo’s documentation notes processors may add fees for cross-border cards.
- Some help articles mention slightly different per-transaction fixed cent amounts for specific contexts (e.g., a nonprofit help article indicates 3% + $0.30) — payment-processing fixed cents may vary by currency, program, or document version.
(Information sourced only from Indiegogo’s official site: Help/Support/Knowledge Base, InDemand documentation, Terms & product blog.)
Seller details
Indiegogo, Inc.
San Francisco, CA, USA
2008
Private
https://www.indiegogo.com
https://x.com/indiegogo
https://www.linkedin.com/company/indiegogo/
