RealNex CRM
Real estate CRM software
Multiple listing service (MLS) software
Real estate activities management software
Real estate software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$45.00 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Construction
- Manufacturing
- Retail and wholesale
What is RealNex CRM
RealNex CRM is a customer relationship management platform designed for real estate professionals, with a focus on commercial real estate brokerage workflows. It centralizes contacts, companies, properties, and deal activity, and supports task tracking and pipeline management for prospecting and transactions. The product is typically used by individual brokers and small-to-midsize brokerage teams that need a real estate-specific database and activity management in one system.
Commercial real estate focus
The product is built around common commercial brokerage objects such as companies, contacts, properties, and deal pipelines. This structure supports prospecting and transaction tracking without requiring heavy customization. For teams that primarily work in commercial real estate, the data model aligns with day-to-day brokerage workflows.
Integrated activity and pipeline tracking
RealNex CRM supports tracking calls, meetings, tasks, and follow-ups alongside deal stages. This helps users manage ongoing prospecting and active transactions from a single workspace. Compared with more general-purpose CRMs, the workflow is oriented toward brokerage activity management rather than generic sales processes.
Centralized relationship database
The system provides a single place to store relationship history and key details for contacts and organizations. This can reduce reliance on spreadsheets and personal inboxes for tracking interactions. A centralized database also supports continuity when multiple team members work the same accounts or deals.
Not an MLS system
Although it may be used alongside listing workflows, a CRM is not a substitute for an MLS platform. Users typically still need separate MLS access and tooling for listing input, syndication, and compliance requirements. If MLS functionality is a primary requirement, RealNex CRM may require integrations or parallel systems.
Integration depth varies
Real estate teams often depend on email/calendar, marketing automation, document management, and accounting/property systems. The practical value of RealNex CRM depends on how well it connects to the tools already in use and whether required integrations are available and maintained. Organizations with complex stacks may need additional configuration or middleware to achieve end-to-end workflows.
May not fit property management
The product is oriented toward brokerage relationship and deal management rather than ongoing property operations. Firms that need resident/tenant portals, maintenance workflows, rent accounting, or lease administration typically require dedicated property management software. Using a brokerage CRM for those functions can lead to process gaps and duplicate data entry.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| CRM by REA | $45.00 per month | Property, client, and pipeline tracking; on-demand mobile access; match buyers/sellers/tenants; centralize activities, contacts, buildings and market info; track events, history, mail merge, dashboard and calendar. Pricing page shows "Paid Annually" and "Paid Monthly" options and includes a "Number of users" selector but does not explicitly state per-user pricing or a minimum. |
| RealNex Suite (includes CRM) | $85.00 per month | Suite bundle including CRM plus Property Listings, Leasing/Tenant Rep, Financial Analysis, Proposal/flyer/website creation, Email Marketing Campaigns. Pricing page shows an annual-pay option ($85/mo, "Save 34%") and a paid-monthly option. |
