AgentFire
Real estate marketing software
Real estate software
Real estate client database software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$149 per month
Free Trial unavailableFree version unavailable
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What is AgentFire
AgentFire is a real estate marketing platform focused on building and managing agent and team websites with lead capture and online marketing workflows. It targets real estate agents, teams, and brokerages that want IDX-enabled search, landing pages, and content tools to support lead generation. The product is typically positioned around website performance, SEO-oriented site structure, and integrations with third-party real estate tools rather than full property management operations.
IDX-focused real estate websites
AgentFire centers on agent and team websites that support IDX search and property display. This aligns with common real estate lead-generation workflows where the website is the primary conversion point. It is purpose-built for real estate use cases rather than general-purpose website building.
Lead capture and funnels
The platform includes lead capture elements such as landing pages and forms designed for inquiry conversion. This supports paid and organic traffic campaigns by providing dedicated pages for specific audiences or listings. It can reduce reliance on separate landing-page tools for basic funnel needs.
Integrations for marketing stack
AgentFire is designed to work alongside other real estate and marketing systems through integrations. This helps teams connect website leads to downstream tools such as email marketing, CRM, or advertising workflows. It is useful for organizations that prefer assembling a modular marketing stack.
Not a property management suite
AgentFire focuses on marketing websites and lead generation rather than operational property management. It does not aim to replace systems used for accounting, maintenance, leasing operations, or tenant portals. Organizations needing end-to-end property management typically require additional software.
CRM depth may be limited
While the product supports lead capture and contact handling, it is not primarily positioned as a full-featured real estate client database/CRM. Advanced CRM functions such as complex automation, deal pipelines, and team activity controls may require a dedicated CRM. Buyers should validate contact management, segmentation, and reporting depth against their requirements.
Implementation depends on setup
Website-driven marketing outcomes depend heavily on configuration choices such as templates, content, SEO setup, and IDX rules. Teams without internal marketing or web administration resources may need onboarding support or outside help. This can affect time-to-launch and ongoing site maintenance effort.
Plan & Pricing
| Plan / Item | Price | Key features & notes |
|---|---|---|
| Ignite (Design Package) | $700 setup | Quick-launch template; choose from 4 themes; white-glove setup; branded customization. |
| Custom (Design Package) | $2,500 setup | Custom homepage; 10 pre-configured interior pages; 3 custom interior pages; dedicated senior designer. |
| Firebrand (Design Package) | $6,000 setup | Bespoke design for top performers; custom homepage; 10 custom interior pages; executive creative direction; 3 strategy sessions. |
| Pro (Monthly Plan) | $149/month | Core website subscription: IDX included, hosting, feature upgrades, support, 10+ industry tools, daily backups, demographic & school data. |
| Plus (Monthly Plan) | $199/month | All Pro features plus 3 assisted support hours, monthly blog articles, AI drip campaigns. |
| AgentFire Plus (Add-on) | $50/month | Premium add-on (AI-powered ContentMagic, 3 human-assistant hours/month, AI drip campaigns). Separate from the "Plus" monthly plan. |
| Team Link (per-user) | $10/user/mo (1–49); $7/user/mo (50–99); $5/user/mo (100+) | Team functionality: personalized agent pages, lead attribution, agent management; billed per user. |
| Google Business Profile (GBP) Optimization (addon) | $500/month | GBP optimization add-on. |
| ClickMaps (addon) | From $400 (one-time) | Clickable maps for area guides/IDX pages; pricing listed as starting amount. |
| Home Values Enrich (addon) | $29/month | Automated valuations; converts partial leads; included conversion allowances per plan (per site details). |
| Neighborhood Quiz (addon) | $20/month | Visitor neighborhood matching quiz. |
| Logo & Branding Design | From $1,500 (one-time) | Full branding packages and unlimited revisions. |
| Auto-Newsletter | $400 (one-time) | Mailchimp RSS-to-newsletter setup. |
| Local SEO Setup | $250 (one-time) | Google Search Console setup and local SEO services. |
| Additional labour / services (support site) | General labour $50/hr; Custom design $150/hr; Custom interior page $350+; IDX switch $100–$150; Additional storage $5/mo per GB; others | Full pricing list for one-off/custom tasks listed on AgentFire Support site. |
Notes: Pricing and features taken directly from AgentFire's official pricing and support pages. IDX integration is included with every AgentFire website but MLS pass-through fees (from MLS) may apply; confirm MLS coverage before purchase.
