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Smily (ex BookingSync)

Features
Ease of use
Ease of management
Quality of support
Affordability
Market presence
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Pricing from
Pay-as-you-go
Free Trial unavailable
Free version unavailable
User corporate size
Small
Medium
Large
User industry
-

What is Smily (ex BookingSync)

Smily (formerly BookingSync) is a property management system for vacation rental operators that centralizes listings, reservations, guest communications, and operational workflows. It supports multi-channel distribution through channel management and integrations with booking platforms, payment providers, and other hospitality tools. The product is typically used by professional property managers and agencies managing multiple units rather than single-property hosts.

pros

Built for multi-property operators

Smily focuses on workflows common to professional vacation rental managers, such as multi-unit calendars, centralized reservation handling, and operational coordination. It is positioned for agencies that need repeatable processes across many properties. This orientation generally fits teams that require more structure than lightweight tools aimed at individual hosts.

Channel distribution capabilities

The platform includes channel management functionality to help synchronize availability, rates, and reservations across multiple booking channels. This reduces manual updates and helps limit double-booking risk when configured correctly. It supports a distribution-centric operating model typical of vacation rental managers.

Integration-oriented platform approach

Smily supports integrations that allow operators to connect external systems (for example, payments, messaging, and other hospitality operations tools). This can help organizations assemble a broader stack without replacing every component at once. It is relevant for teams that need interoperability across multiple systems.

cons

Complexity for small hosts

The product’s feature set and operational focus can be more than what a single-property host or very small operator needs. Setup and process design may require more time than simpler vacation rental tools. Smaller teams may find that they underuse advanced capabilities relative to cost and effort.

Not a full hotel PMS

Although it overlaps with hospitality and hotel software categories, Smily is primarily oriented to vacation rentals and property managers. Organizations running traditional hotel operations (for example, extensive front-desk workflows, group blocks, or complex folio management) may need additional systems. Fit depends on whether the business operates like a hotel or like a distributed rental portfolio.

Integration dependency for breadth

Some capabilities commonly expected in an end-to-end hospitality suite may rely on third-party integrations rather than being fully native. This can increase vendor management overhead and introduce points of failure across connected systems. Ongoing maintenance may be required as APIs and channel requirements change.

Plan & Pricing

Pricing model: Pay-as-you-go (commission per booking)

Official rates found (from vendor site):

  • Smily pricing page (smily.com/software/pricing): “1.2% of your gross booking value* with a minimum based on your number of properties.” Setup fees starting at €690. Currency: EUR. The page states “You will be charged the highest value of either the fixed fee or the commission.”
  • Smily Manual / FAQ (manual.smily.com): Smily service fees described as 9% + VAT (10.8% incl. VAT at 20% VAT) on each reservation; the manual also states there is no monthly subscription and “we only charge a commission when you receive a booking.”
  • Smily Manual "How is the service invoiced?": Direct bookings: 7% + VAT; Channel bookings: 9% + VAT. Payment gateway fees are included in the Smily service fee.

Free tier/trial: No permanently free product tier for Smily itself is documented on the official Smily product pages. (Third-party partner apps in Smily's App Center may advertise their own trials, but those are for those partner apps, not Smily’s core service.)

Setup & other notes: Setup fees starting at €690 (official pricing page). For large portfolios (2000+ properties) the pricing page instructs to contact sales. The pricing page also shows a per-portfolio/month minimum (calculator) and notes converted prices are for reference and charged in EUR.

Example costs: The pricing page includes a calculator and an example line showing a monthly amount (e.g., "1472€ Saving 26% 1980€ per month") but the page does not clearly label the exact property-count inputs for that example in static text.

Discounts / billing details: The site notes the commission is calculated on the total rental price of reservations with a check-out date in the previous month (excluding reservation taxes and cleaning fees). The vendor will charge the higher of the fixed fee or the commission. Invoices/debits are handled monthly; accepted cards: Visa and Mastercard (per FAQ).

Seller details

Smily
Paris, France
2012
Private
https://www.smily.com/
https://x.com/smily_com
https://www.linkedin.com/company/smily

Tools by Smily

Smily (ex BookingSync)

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