Opta
Sports marketing intelligence software
Sports software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Opta
Opta is a sports data and analytics product line that provides detailed event and performance data, metrics, and insights for professional and media use cases. Teams, leagues, broadcasters, digital publishers, and betting-adjacent organizations use it to power match analysis, storytelling, and data-driven content. The offering is best known for standardized, sport-specific datasets and feeds that integrate into downstream analytics, visualization, and content workflows.
Deep event-level sports data
Opta provides granular, structured match and player event data that supports advanced analysis and content use cases. This depth is useful for performance analytics, editorial storytelling, and building consistent KPIs across competitions. The data model is designed to be consumed by other systems, enabling reuse across multiple internal teams.
Strong fit for media workflows
Opta data is commonly used to power graphics, match previews/recaps, and live-data experiences. Its standardized feeds help publishers and broadcasters maintain consistent statistics and narratives across platforms. This aligns well with organizations that need repeatable, production-oriented data pipelines rather than one-off research.
Integrates via data feeds and APIs
Opta is typically delivered through feeds/APIs that can be integrated into BI tools, apps, and content management workflows. This approach supports automation for dashboards, live widgets, and internal reporting. It also allows organizations to combine Opta data with first-party CRM, ticketing, or sponsorship datasets for broader analysis.
Not a sponsorship activation suite
Opta focuses on sports data and analytics rather than end-to-end sponsorship sales, activation, and fulfillment workflows. Organizations looking for influencer/athlete deal management, rights packaging, or sponsor reporting may need additional systems. As a result, Opta is often one component in a broader sports commercial stack.
Implementation requires data engineering
Getting full value typically depends on integrating feeds into internal applications, data warehouses, or visualization layers. That can require technical resources for ingestion, mapping, QA, and ongoing maintenance. Teams without dedicated analytics/engineering support may rely more on packaged outputs and see slower time-to-value.
Coverage and licensing vary by sport
Data availability, historical depth, and refresh rates can differ by sport, league, and competition based on rights and collection methods. Commercial terms and permitted use (e.g., redistribution, public display, betting-related use) can constrain certain scenarios. Buyers generally need to validate coverage and usage rights for their specific competitions and channels.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Custom / Enterprise | Custom pricing — contact sales | Enterprise-grade Opta data feeds (live & historical), Opta Points, OptaAI, Dynamic Stats API, tailored licensing by competition/country/data level; pricing and delivery options (APIs, widgets, ultrafast in-venue feeds, hosted UI) are customised for each organisation and require a sales quote. |
Seller details
Stats Perform Group
Chicago, IL, USA
2019
Private
https://www.statsperform.com/
https://x.com/StatsPerform
https://www.linkedin.com/company/stats-perform/
