Contently
Generative AI software
AI content creation platforms software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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- Professional services (engineering, legal, consulting, etc.)
- Media and communications
- Information technology and software
What is Contently
Contently is a content marketing platform that helps organizations plan, create, manage, and measure editorial content across teams and external contributors. It supports workflows such as content strategy, editorial calendars, assignments, approvals, and performance reporting, and it can be used by marketing and communications teams that publish at scale. The product also offers access to a managed network of freelance creators and services, positioning it as both software and a content operations partner.
End-to-end content workflows
Contently supports structured editorial processes including planning, briefs, assignments, reviews, approvals, and publishing coordination. This helps teams standardize how content moves from idea to delivery across stakeholders. Compared with tools focused mainly on asset creation, it emphasizes governance and workflow management for content operations.
Freelancer network and services
The platform includes access to a marketplace/network of freelance writers and creators and can be paired with managed services. This can reduce the effort required to source, vet, and manage external contributors for ongoing content programs. It is useful for teams that need both tooling and execution support rather than only AI-assisted drafting.
Content performance measurement
Contently provides analytics and reporting to evaluate how content performs and to inform future planning. This supports editorial decision-making and ROI-oriented content programs. The measurement layer differentiates it from creation-first tools that provide limited post-publication performance tracking.
Not a creation-first AI tool
While it may include AI-assisted capabilities, Contently’s core value centers on content operations, governance, and services rather than rapid generative creation. Teams seeking primarily AI-driven copy generation, design, or video creation may find it less aligned to their day-to-day needs. Some organizations may still rely on separate specialized tools for high-volume generative output.
Services model can raise cost
Organizations that use the freelancer network and managed services may face higher total costs than software-only approaches. Budgeting can be more complex when combining platform fees with creator spend and service engagements. This can be a limitation for smaller teams that only need lightweight content creation features.
Implementation and change management
Adopting structured workflows often requires process definition, stakeholder alignment, and training. Teams moving from ad hoc content production may experience a longer onboarding period to realize value. The platform is best suited to organizations willing to standardize editorial operations rather than keep informal processes.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Custom / Enterprise (annual, per-team subscription) | Contact sales — pricing not published on site | - Annual subscriptions priced per team (not per user). |
- Content Funds (client budget for freelancer fees) are included in the partnership contract.
- Contently offers content creation services (editorial/creative/strategic specialists) that are selected as part of the contract.
- Business Services: three adoption/optimization service tiers are available (no public prices).
- Official pricing page requires requesting a quote; no public numeric tiers or per-user rates are shown. |
Seller details
Contently, Inc.
New York, NY, USA
2011
Private
https://contently.com
https://x.com/contently
https://www.linkedin.com/company/contently/
