ZOKO
Social customer service software
WhatsApp marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$39.99 per month
Free Trial
Free version unavailable
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What is ZOKO
ZOKO is a WhatsApp-based customer engagement platform that helps businesses manage sales, support, and marketing conversations from a shared inbox. It is commonly used by e-commerce and direct-to-consumer teams to run WhatsApp campaigns, automate replies, and coordinate multi-agent chat handling. The product focuses on WhatsApp-centric workflows such as broadcast messaging, chat automation, and order-related messaging, rather than full omnichannel contact center coverage.
WhatsApp-first shared inbox
ZOKO centers day-to-day customer communication on WhatsApp with a team inbox designed for multi-agent handling. This fits organizations where WhatsApp is the primary customer channel rather than one of many. It supports operational workflows such as assigning conversations and tracking ongoing chats. This focus can reduce complexity compared with broader contact-center suites when WhatsApp is the main requirement.
Campaign and broadcast tooling
The platform includes WhatsApp marketing capabilities such as broadcast-style outreach and message templates aligned to WhatsApp Business usage. This supports common use cases like promotions, back-in-stock alerts, and post-purchase updates. Teams can run outreach from the same environment used for inbound conversations. That consolidation can simplify execution for small-to-mid sized teams.
Automation for common inquiries
ZOKO provides automation features to handle repetitive customer questions and route conversations. This can improve response consistency and reduce manual workload for support and sales teams. Automation is particularly useful for high-volume periods such as launches or seasonal peaks. It also helps standardize first responses before a human agent takes over.
Limited omnichannel depth
ZOKO is primarily oriented around WhatsApp, which may be limiting for organizations that need deep coverage across voice, email, and multiple social networks in one platform. Companies seeking a single system for complex, cross-channel contact center operations may require additional tools. Reporting and routing needs across many channels can be harder to centralize in a WhatsApp-first product. This can increase integration and operational overhead in omnichannel environments.
WhatsApp policy dependencies
Capabilities such as templates, opt-in requirements, and messaging windows depend on WhatsApp Business Platform rules and enforcement. Changes in WhatsApp policies can affect campaign design, deliverability, and allowable content. Businesses must maintain compliant consent and messaging practices to avoid disruptions. These constraints are inherent to WhatsApp-based marketing and service tools.
Enterprise governance may vary
Compared with large contact-center platforms, some enterprises may find gaps in advanced governance features such as granular role-based controls, complex QA workflows, or highly customizable analytics. Organizations with strict compliance, audit, or global operations requirements may need to validate these areas carefully. Scaling to very large agent counts and complex org structures can require additional process and tooling. Fit depends on the maturity of the company’s support operations and reporting needs.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | $39.99 per month | Platform fee $0.015 per conversation; includes core WhatsApp features (catalog, broadcasts, flows); Instagram add-on $9.99/mo; WhatsApp (Meta) conversation fees charged separately per Meta rate card. |
| Plus | $64.99 per month | Platform per-conversation fee shown as $0.00; higher fair-use conversation limits vs Starter; Instagram add-on $9.99/mo; WhatsApp (Meta) conversation fees charged separately per Meta rate card. |
| Elite | $114.99 per month | Platform per-conversation fee shown as $0.00; includes higher agent & conversation fair-use limits and API/webhooks; WhatsApp (Meta) conversation fees charged separately per Meta rate card. |
| Max | $404.99 per month | Enterprise-tier limits (very high conversation limits); platform per-conversation fee shown as $0.00; contact sales for custom/very large volumes. |
Additional official notes (from vendor site):
- Unlimited pre-built ecommerce Flows: free (no per-flow cost).
- Custom Flows: $5.99 per flow per month; each account gets 500,000 free steps/month, then additional step charges apply.
- WhatsApp messaging fees themselves are passed through at Meta's rate card; Zoko charges subscription + fair-use/overage fees as applicable.
- Zoko offers monthly or annual billing and a 7‑day free trial (no card required).
