Nexxen
Connected TV (CTV) advertising platforms
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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- Arts, entertainment, and recreation
- Media and communications
- Public sector and nonprofit organizations
What is Nexxen
Nexxen is an advertising technology platform that supports programmatic buying and selling of digital and connected TV (CTV) inventory. It provides tools for advertisers and agencies to plan, activate, and measure campaigns across CTV and other digital channels, and for publishers to monetize inventory through supply-side capabilities. The product set combines demand-side activation, supply monetization, and data/identity features intended to support audience targeting and cross-device measurement.
End-to-end CTV ad stack
Nexxen offers capabilities that span demand-side activation and supply-side monetization, which can reduce the number of separate platforms needed for CTV execution. This can simplify workflow for teams that want planning, buying, and supply access under one vendor relationship. It is also useful for organizations that operate both advertiser and publisher functions and want shared reporting and governance.
Programmatic CTV activation tools
The platform supports programmatic CTV buying with controls for audience targeting, frequency management, and pacing. These features align with common operational needs for CTV campaigns where reach and repetition must be managed across devices. It also supports broader digital activation, which can help teams coordinate CTV with other channels from a single workflow.
Integrated data and measurement
Nexxen includes data/identity-oriented capabilities intended to support audience creation and campaign measurement across environments. This is relevant for CTV where deterministic identifiers are limited and measurement often requires cross-device approaches. Having these functions integrated can reduce reliance on separate data onboarding and reporting tools for some use cases.
CTV measurement remains fragmented
Like other CTV platforms, Nexxen operates in an ecosystem where measurement standards vary by publisher, device, and data partner. This can limit comparability of outcomes across inventory sources and may require additional third-party measurement contracts. Buyers should validate which metrics are available by supply source and what level of deduplication is supported.
Inventory access varies by market
CTV inventory availability and deal access can differ by geography, publisher relationships, and content type. As a result, campaign scale and premium supply access may not be uniform across regions or verticals. Teams often need to confirm supply coverage, deal availability, and brand-safety controls for their specific target markets.
Complexity for smaller teams
An end-to-end ad tech stack can introduce operational complexity in setup, governance, and troubleshooting. Smaller advertisers may find that advanced configuration (identity, data segments, supply paths, and reporting) requires specialized expertise. Implementation effort and learning curve should be considered during evaluation, especially if migrating from simpler buying tools.
Seller details
Nexxen International Ltd.
New York, NY, USA
2007
Public
https://www.nexxen.com/
https://x.com/nexxenofficial
https://www.linkedin.com/company/nexxen/
