Adtelligent Supply Side Platform
Supply side platforms (SSP)
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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- Media and communications
- Arts, entertainment, and recreation
- Information technology and software
What is Adtelligent Supply Side Platform
Adtelligent Supply Side Platform is a programmatic advertising supply-side platform used by publishers and media owners to manage, sell, and optimize ad inventory across web and mobile environments. It supports direct and programmatic demand connections, yield optimization workflows, and reporting for monetization operations teams. The platform is typically used by publishers that want an SSP with configurable auction and inventory controls and the option to integrate with multiple demand sources.
SSP-focused inventory controls
The product is designed around core SSP workflows such as inventory packaging, floor and pricing controls, and auction configuration. These controls help publishers manage how impressions are exposed to different demand sources and deal types. This is useful for teams that need more than basic ad serving and want SSP-level levers for yield management.
Programmatic and direct support
The platform supports programmatic selling alongside direct deals, which can reduce the need to manage separate systems for different sales motions. This can help publishers coordinate private marketplace and direct-sold arrangements with open auction activity. It also supports operational reporting needed to reconcile performance across channels.
Integration-oriented deployment
SSPs commonly require connectivity to multiple demand partners and measurement tools, and Adtelligent positions the SSP for integration-heavy environments. This can fit publishers that already operate a broader ad tech stack and need an SSP component rather than an all-in-one suite. The approach can also support custom workflows when standard configurations are insufficient.
Limited public technical detail
Compared with some widely adopted platforms in this category, there is less standardized public documentation and third-party implementation guidance available. This can increase evaluation time for buyers who rely on extensive external references and community knowledge. It may also shift more of the enablement burden to vendor-led onboarding.
Ecosystem and demand breadth uncertainty
SSP outcomes depend heavily on the breadth and quality of demand integrations and buyer adoption. Publicly verifiable information about the scale of Adtelligent’s demand-side ecosystem and buyer reach is limited relative to the most established providers. Buyers may need to validate demand connectivity, bid density, and regional coverage through a proof of concept.
Operational complexity for smaller teams
SSP-level controls and integrations can require specialized ad operations expertise to configure and maintain. Smaller publishers may find the setup, monitoring, and troubleshooting workload higher than simpler monetization tools. Ongoing optimization may require dedicated resources to realize full value.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| SSP (base package) | Custom / Contact sales | No public list prices on official site; package-dependent monthly service fees invoiced NET30. Contact sales or request a demo. |
| White-label (WL) — one-time setup | $1,000 one-time | White-labeling of account: logo, loader, color scheme, ad serving domain, account domain, access to white-label settings (listed in SSP Terms of Service). |
| White-label (WL) — monthly | $500 per month (starting from 2nd month) | Recurring fee for white-label service as stated in the SSP Terms of Service. |
| WL Client-side adapter — setup | $1,000 one-time | Custom white-label client-side prebid adapter setup (per SSP Terms of Service). |
| WL Client-side adapter — monthly | $250 per month (starting after 1st month) | Ongoing service fee for WL client-side adapter (per SSP Terms of Service). |
| WL Server-side adapter — setup | $1,000 one-time | Custom white-label server-side prebid adapter setup (per SSP Terms of Service). |
| WL Server-side adapter — monthly | $250 per month (starting after 1st month) | Ongoing service fee for WL server-side adapter (per SSP Terms of Service). |
| Scoring Service | Price per 1000 scores; contact sales | Scoring (malware/fraud detection) charged per 1000 scores; official support doc: "Price is counted for every 1000 scores" — exact amount requires contact with Adtelligent/Personal Manager. |
| Source pricing models (publisher-configurable) | N/A (configuration) | Documentation describes publisher-configurable revenue models (Share of revenue, Floor Price, Fixed CPM) — these are configuration options, not list subscription prices. |
