Affise MMP
Mobile attribution platforms
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Affise MMP
Affise MMP is a mobile measurement partner (MMP) platform used to attribute mobile app installs and in-app events to marketing sources. It supports performance marketing teams and user acquisition managers who need campaign measurement, fraud prevention controls, and reporting across paid channels. The product focuses on attribution, analytics, and partner management workflows for mobile-first advertisers and agencies.
Core mobile attribution coverage
Affise MMP provides install and event attribution to connect ad interactions with downstream in-app activity. It supports common measurement needs such as campaign tracking links, postbacks, and conversion reporting. This aligns with standard MMP workflows used by mobile user acquisition teams.
Fraud mitigation features
The platform includes tools intended to detect and reduce common mobile ad fraud patterns (for example, suspicious click or install behavior). These controls help teams improve data quality when optimizing spend. Fraud tooling is a key requirement in this category and is typically evaluated alongside attribution accuracy and transparency.
Partner and channel integrations
Affise MMP is designed to connect with advertising partners and analytics destinations through integrations and postback configurations. This reduces manual work when onboarding new traffic sources and routing conversion signals. Integration breadth and configurability are important differentiators in mobile attribution deployments.
Integration depth varies by partner
As with most MMPs, not every ad network or channel supports the same level of measurement, and some integrations may require custom configuration. Teams may need to validate partner-specific capabilities such as SKAdNetwork support, event mapping, and postback options. This can add time during implementation and ongoing partner onboarding.
Implementation requires technical effort
Deploying an MMP typically involves SDK setup, event taxonomy design, and QA across platforms and app versions. Organizations without dedicated mobile engineering or analytics resources may face longer time-to-value. Ongoing changes (new events, new partners, privacy updates) can also require repeated coordination.
Privacy framework complexity
Mobile attribution increasingly depends on platform privacy frameworks (for example, iOS SKAdNetwork and consent requirements). These constraints can limit granularity and timeliness of reporting compared with deterministic attribution. Buyers should confirm how Affise MMP handles privacy-era measurement, including aggregation, modeling, and reporting caveats.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Freemium | $0 / month | Permanent free tier for Affise MMP that includes up to 10,000 MAU. Includes core MMP features: uninstall & reinstall tracking, pre-install tracking, global/self networks, Facebook attribution & Conversion API, APK tracking (with referral data), reporting (overview, retention, conversions), raw data export, etc. |
| Custom | Contact sales / Custom pricing | For customers with more than 100,000 MAU. Pricing and limits (MAU, events, custom domains, support level, migration/onboarding) are tailored — requires talking to sales. |
Seller details
Affise
Vilnius, Lithuania
2016
Private
https://affise.com/
https://x.com/affise
https://www.linkedin.com/company/affise/
