Basis
Cross-channel advertising software
Demand side platform (DSP)
Digital audio advertising software
Display advertising software
Mobile advertising software
Native advertising software
Video advertising software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Basis
Basis is a programmatic advertising platform used to plan, buy, and optimize digital media across multiple channels from a single workflow. It supports use cases such as prospecting, retargeting, and performance reporting for agencies and in-house marketing teams. The product combines DSP buying capabilities with campaign management and reporting features intended to coordinate cross-channel execution (e.g., display, video, mobile, native, and digital audio).
Cross-channel programmatic buying
Basis supports executing campaigns across multiple ad formats and channels within one platform, reducing the need to manage separate tools for each channel. This is useful for teams running coordinated display, video, native, mobile, and audio efforts. A unified workflow can simplify trafficking, pacing, and optimization when compared with operating channel-specific buying tools.
Centralized reporting and insights
The platform provides consolidated reporting intended to help users evaluate performance across channels in a consistent way. This can reduce manual effort associated with exporting data from multiple sources and reconciling metrics. Centralized dashboards and reporting workflows are particularly relevant for agencies that need repeatable client reporting.
Agency-oriented workflow controls
Basis is commonly positioned for agency and managed-service operating models, where multiple campaigns and clients are handled concurrently. Features typically emphasize campaign organization, repeatable processes, and operational oversight. This can help teams standardize execution and reduce errors when managing many line items and creatives.
Data/identity depth varies
DSP performance depends heavily on identity resolution, audience data, and measurement integrations, which can vary by region, publisher environment, and partner availability. Organizations may need additional third-party data, clean room workflows, or separate customer data tooling to reach desired targeting and measurement depth. This can increase total cost and implementation complexity for advanced use cases.
Learning curve for programmatic
Programmatic buying platforms typically require specialized knowledge around bidding, inventory quality, brand safety, and attribution. New users may need training to configure campaigns correctly and interpret performance signals across channels. Without experienced operators, teams can struggle to translate reporting into effective optimization actions.
Not a full marketing suite
Basis focuses on paid media execution and reporting rather than end-to-end customer engagement capabilities such as on-site personalization, email orchestration, or full CRM-driven journey management. Companies seeking a single system for both owned and paid channels may need additional platforms. This can lead to integration work to align audiences, conversions, and measurement across systems.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Enterprise / Custom | Custom — contact sales | Basis (by Centro) is an enterprise SaaS media-buying platform and DSP. Public pricing is not published on the vendor site; contact Centro/Basis for quotes or request a demo. |
Seller details
Basis Technologies
Chicago, IL, USA
1997
Private
https://www.basistechnologies.com/
https://x.com/basistech
https://www.linkedin.com/company/basis-technologies/
