Broadly
Online reputation management software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$59 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Real estate and property management
- Healthcare and life sciences
- Accommodation and food services
What is Broadly
Broadly is an online reputation management platform focused on helping multi-location and service businesses generate, monitor, and respond to customer reviews. It supports review requests via SMS/email, centralized inbox workflows, and reporting across locations and staff. The product also includes local listing management and basic customer messaging features that complement review operations. It is commonly used by small to mid-sized businesses and agencies managing reputation for multiple clients or locations.
Strong review generation workflows
Broadly provides automated review request campaigns using SMS and email, which fits common reputation management use cases for service businesses. It supports configurable timing and templates to standardize outreach across locations. Centralized tracking helps teams see which customers were contacted and which requests converted into reviews.
Multi-location reputation oversight
The platform is designed to manage reviews and reputation activity across multiple locations from a single interface. It supports location-level reporting and operational workflows that help regional managers compare performance. This is useful for franchises and multi-branch organizations that need consistent processes.
Listings and messaging included
Broadly bundles local listing management with review management, reducing the need to use separate tools for core local presence tasks. It also includes customer messaging capabilities that can support follow-ups and service recovery. These adjacent features align with teams that want a single system for local reputation operations.
Limited enterprise-grade analytics
Reporting tends to focus on operational reputation metrics (volume, ratings, response activity) rather than advanced analytics. Organizations needing deeper sentiment analysis, competitive benchmarking, or custom BI exports may find gaps. Larger teams may require additional tooling for more complex analysis.
Automation depth varies by channel
Review and messaging automation is strongest around common channels like SMS and email. If a business requires highly customized workflows across many third-party systems, the available integrations and workflow controls may be insufficient. Some use cases may require manual steps or external automation tools.
Not a full marketing suite
Broadly centers on reputation, listings, and customer communications rather than end-to-end marketing execution. Teams looking for comprehensive campaign management across social, ads, and broader CRM functions may need additional platforms. This can increase overall stack complexity for marketing-led organizations.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Standard | $399 per month (billed monthly) + $350 onboarding & setup | AI Chat Receptionist (web chat, Facebook, Instagram, WhatsApp), AI-powered CRM, Local search grid (10 keywords), SEO reporting (3 keywords), reply templates for Google & Facebook reviews, social posting to Facebook & Google, listings sync across directories. |
| Pro | $699 per month (billed monthly) + $350 onboarding & setup | Everything in Standard, plus AI Receptionist with SMS, AI Reputation Specialist (generates review replies), AI Content Creator (social posts), missed-call SMS text-back, email & SMS campaigns. |
| Premium | $999 per month (billed monthly) + $350 onboarding & setup | Everything in Pro, plus AI Voice Receptionist (books calls, ~300 mins/month), automatic review requesting & responding, advanced SEO (20 keywords, blog posts, backlinks), Citation Builder, AudioEye ADA compliance, managed social/content services. |
Individual products (available separately):
| Product | Starting price | Notes |
|---|---|---|
| Conversations AI | Starting at $139/month (Standard $139; Pro $149; Premium $199) | AI Receptionist: web chat, social messaging, SMS, and/or voice depending on tier. |
| Reputation AI | Starting at $79/month (Standard $79; Pro $89; Premium: call for pricing) | Manage and respond to reviews on Google & Facebook; AI-generated response assistance; Premium includes automated requesting/responding (contact for price). |
| iMapping Local SEO & Listings | Starting at $59/month (Standard $59; Pro $99; Premium $129) | Listings sync across directories, local SEO grid, keyword tracking. |
| Social Marketing | Starting at $89/month (Standard $89; Pro $99) | AI Content Creator for social posts across platforms. |
| Campaigns Pro | Starting at $99/month | Email & SMS marketing campaigns from one dashboard. |
| AudioEye ADA Compliance | $79/month | Website accessibility / ADA compliance tooling. |
| 3-5 Page Website (service) | Starting at $99 + $199 build-out fee | Managed website service; annual redesign noted on site. |
Notes: Franchises & multi-location customers are directed to contact Broadly's parent company Vendasta for custom/enterprise pricing.
