Choco
Foodservice distribution software
Food software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Choco and its alternatives fit your requirements.
Contact the product provider
Free Trial unavailable
Free version
Small
Medium
Large
-
What is Choco
Choco is a B2B ordering and communication platform used by food and beverage distributors and their restaurant customers to place orders, manage product catalogs, and coordinate fulfillment. It centralizes ordering across channels (e.g., chat, phone, email) into a digital workflow for sales reps and operations teams. The product focuses on digitizing distributor-to-restaurant transactions rather than providing a full ERP suite.
Digitizes distributor order intake
Choco consolidates orders and customer communications into a single system, reducing reliance on manual entry from calls, texts, and emails. This can improve order accuracy by standardizing how items, quantities, and delivery notes are captured. It is designed for distributor sales and customer service teams that handle high volumes of repeat orders. The workflow aligns with common foodservice distribution processes such as recurring customer ordering and catalog-based purchasing.
Customer-facing ordering experience
Choco provides a restaurant-facing interface for browsing distributor catalogs and submitting orders digitally. This supports self-service ordering and can reduce back-and-forth with sales reps for routine purchases. It is suited to distributors that want to offer a consistent ordering channel to many small and mid-sized restaurant accounts. The approach fits organizations that prioritize adoption and ease of ordering over deep back-office configuration.
Catalog and product management
The platform supports maintaining product catalogs that customers can order from, helping standardize item naming and availability. Centralized catalog data can reduce confusion caused by informal product descriptions in messages. This is particularly useful for distributors with frequent product changes and substitutions. It also helps sales teams present current offerings without relying on static spreadsheets or PDFs.
Not a full ERP replacement
Choco primarily addresses ordering and communication workflows rather than end-to-end enterprise resource planning. Companies that need native capabilities for finance, production, complex pricing engines, or advanced warehouse management may still require separate systems. Integration work may be necessary to connect ordering to invoicing, inventory, and accounting. This can add implementation effort compared with suites that include these modules.
Integration dependence for operations
Operational outcomes (inventory accuracy, invoicing speed, route planning) depend on how well Choco integrates with existing back-office tools. If integrations are limited or require custom work, teams may maintain parallel processes. Data synchronization issues can occur when product, customer, or pricing data is mastered in another system. This can be a constraint for distributors with highly customized internal workflows.
Best fit for foodservice distribution
The product is tailored to distributor-to-restaurant ordering patterns and may be less suitable for manufacturers or businesses with complex multi-stage supply chain requirements. Organizations needing robust traceability, compliance documentation, or detailed lot-level controls may need additional specialized software. Some advanced procurement and contract management needs may sit outside the core ordering workflow. As a result, larger enterprises may use it as a front-end layer rather than a single system of record.
Plan & Pricing
| Plan / User type | Price | Key features & notes |
|---|---|---|
| Restaurant / Buyer (free tier) | Free | Choco app is permanently free for restaurants; no commission or charges for Buyers. Evidence: Choco Restaurants page and FAQ. |
| Supplier / Distributor (paid) | Custom pricing — contact sales | Choco charges suppliers a monthly fee dependent on usage; pricing is customized and requires contacting sales. Choco eCommerce includes a one-time implementation fee plus a monthly subscription based on usage. Choco CheckOut uses transaction-based fees (fixed fee + percentage for card payments; fixed fee for ACH); Checkout states no setup costs or monthly minimums, and full pricing is shared during the demo. See supplier pricing page, eCommerce page, and Checkout FAQ. |
Seller details
Choco Communications GmbH
Berlin, Germany
2018
Private
https://choco.com
https://x.com/choco
https://www.linkedin.com/company/chocoapp/
