Coefficient
Revenue operations & intelligence (RO&I) software
Sales analytics software
Digital analytics software
Marketing analytics software
Big data integration platforms
ETL tools
Data extraction tools
Data integration tools
Cloud data integration software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$49 per user per month
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What is Coefficient
Coefficient is a data connector and sync tool that moves data between business applications and spreadsheets, primarily Google Sheets and Microsoft Excel. It is used by revenue operations, sales, and marketing teams to pull data from CRMs, databases, and SaaS tools into spreadsheet-based reporting and to schedule refreshes. The product emphasizes no-code setup, prebuilt connectors, and spreadsheet-native workflows rather than a full data warehouse-centric ELT stack.
Spreadsheet-native data syncing
Coefficient integrates directly into Google Sheets and Excel, which fits teams that already run operational reporting in spreadsheets. Users can import data into tables, refresh on a schedule, and reduce manual CSV exports. This can shorten time-to-reporting for ad hoc analysis compared with heavier revenue intelligence or analytics suites.
Broad set of SaaS connectors
The product supports connectors commonly used in revenue and marketing operations (for example, CRM, advertising, and support systems) as well as databases. Prebuilt connectors and templates reduce the need for custom API work for standard use cases. This makes it practical for teams that need multi-source reporting without standing up a full integration platform.
Low-code setup for ops teams
Coefficient is designed for non-engineering users to configure imports, joins/transformations in a spreadsheet context, and automated refresh. This lowers dependency on data engineering for lightweight pipelines. It also supports quick iteration when metrics definitions or reporting needs change frequently.
Not a full ETL platform
Coefficient focuses on extracting and syncing data into spreadsheets rather than orchestrating complex, multi-step pipelines across environments. It typically lacks advanced capabilities found in dedicated integration platforms, such as robust workflow orchestration, extensive transformation frameworks, and environment promotion. Organizations with enterprise-scale integration requirements may outgrow spreadsheet-centric pipelines.
Governance and lineage constraints
Spreadsheet-based reporting can make it harder to enforce centralized governance, version control, and auditability compared with warehouse-first analytics stacks. Data definitions may diverge across files and teams if not tightly managed. This can be a limitation for regulated environments or organizations seeking strong data lineage and controls.
Scale and performance limits
Spreadsheets impose practical limits on row counts, refresh times, and concurrent collaboration for large datasets. Frequent refreshes across many sheets can also introduce operational overhead and potential rate-limit issues with source systems. For high-volume analytics, teams may need to shift workloads to a database or warehouse and use spreadsheets only as a presentation layer.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 /month | 3 Data Sources; 1 Account per Source; 5,000 row import size; 50 import refreshes/month (manual); 100 row export size; 50 export runs/month (manual); 30 alerts/month; On-sheet AI functions; 10K lifetime OpenAI API calls; Help Center access; Email support. |
| Starter | $49 /month | Everything in Free plus: 5 accounts/source; 500 import refreshes/month; daily auto data refresh; data snapshots; 500 row export size; 500 export refreshes/month; daily auto exports; 100 alerts/month; SQL/chart/pivot builders; 50K/month OpenAI API calls; chat & email support. Starter is for individual users. |
| Pro | $99 user/month | Everything in Starter plus: 6 data sources; 10 accounts/source; unlimited row import size; 5,000 import refreshes/month; hourly auto data refresh; unlimited row export size; 5,000 export refreshes/month; hourly auto exports; 300 alerts/month; dynamic recipients; 100K/month OpenAI API calls; multi-user support (10 users max); shared connections & import templates; priority chat & email support. Includes a full-featured 30-day free trial on Pro. |
| Enterprise | Custom pricing (Contact Sales) | Everything in Pro plus: unlimited import & export refreshes; unlimited alerts; admin controls; custom SSO; consolidated billing; security review & MSA; dedicated support; volume discounts. |
Seller details
Coefficient, Inc.
San Francisco, CA, USA
2019
Private
https://coefficient.io/
https://x.com/trycoefficient
https://www.linkedin.com/company/coefficient/
