Cohley
Content creation software
Content distribution software
User-generated content platforms
Content marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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- Retail and wholesale
- Accommodation and food services
- Information technology and software
What is Cohley
Cohley is a user-generated content (UGC) and creator collaboration platform used by consumer brands to source, manage, and license photo/video content from creators and customers. It supports workflows for creator discovery, briefs, content review, rights management, and organizing approved assets for downstream marketing use. Teams typically use it to produce product-focused creative for paid social, ecommerce product pages, and other digital channels.
End-to-end UGC workflow
Cohley centralizes creator sourcing, briefing, submissions, and approvals in one system. This reduces reliance on ad hoc email and spreadsheets for managing content production. It also supports organizing deliverables by campaign and asset type, which helps marketing teams keep production structured as volume grows.
Rights and licensing management
The platform is designed around obtaining and tracking usage rights for creator-produced assets. This is important for brands that repurpose content across paid media and ecommerce. Having rights status tied to assets can reduce operational risk compared with storing content separately from licensing documentation.
Asset reuse for marketing channels
Cohley focuses on producing content intended for reuse across performance marketing and commerce touchpoints. Approved assets can be organized for handoff to internal teams or agencies running campaigns. This aligns well with teams that need a repeatable pipeline of product-centric creative rather than long-form editorial content.
Narrower than full martech suites
Cohley primarily addresses UGC production and management rather than broader SEO research, content strategy, or editorial planning. Organizations looking for an all-in-one content marketing suite may still need additional tools for keyword research, publishing workflows, and performance analytics. This can increase the number of systems in the content stack.
Depends on creator participation
Output quality and turnaround time depend on creator availability and responsiveness. Brands may need to invest time in refining briefs, product seeding logistics, and review processes to achieve consistent results. Teams without established creative operations may experience variability early on.
Integration details can vary
How smoothly assets and metadata flow into existing DAM, ecommerce, and ad platforms depends on the specific integrations and implementation approach. Some organizations may need manual steps to align naming conventions, tagging, and rights fields with internal standards. This can affect scalability for teams with strict governance requirements.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Platform | Custom pricing — contact sales | UGC photos & videos; professional photos & videos; influencer partnerships; FTC-compliant text reviews; platform license; perpetual usage rights across channels; dedicated customer success manager; optional 3-month paid pilot. |
| Managed Services | Custom pricing — contact sales | Everything in Platform, plus campaign strategy & ideation; campaign budgeting & deliverables; creator recruiting, contracting, and payments; live creator briefing calls; customized campaign analysis; optional 3-month paid pilot. |
| 3-month Pilot (optional) | Paid pilot (price not disclosed) | Full access to Platform or Managed Services for 3 months; includes a dedicated customer success manager; described on site as an optional paid pilot. |
Note: Cohley’s site states "custom pricing for scale" and does not publish standard per-seat or per-month subscription fees on the public pricing page. The Cohley blog contains an illustrative example of per-review pricing (e.g., $50 per review) for review sampling, but platform licensing and managed-service fees are custom and must be obtained from sales.
