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Conjointly

User research tools
Survey software
Conversational AI survey platforms
Features
Ease of use
Ease of management
Quality of support
Affordability
Market presence
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Pricing from
$1,895 per team per year
Free Trial
Free version
User corporate size
Small
Medium
Large
User industry
  1. Retail and wholesale
  2. Manufacturing
  3. Professional services (engineering, legal, consulting, etc.)

What is Conjointly

Conjointly is a research platform used to design and run quantitative market research studies, with a focus on conjoint analysis and related choice-based methods. It supports researchers and product/marketing teams who need to measure preferences, pricing sensitivity, and feature trade-offs using surveys delivered to respondents. The product combines study design tools, survey deployment, and analysis outputs oriented around conjoint and discrete choice experiments. It is typically used for product configuration, pricing research, and concept testing rather than moderated usability testing.

pros

Strong conjoint study focus

Conjointly centers its workflows on conjoint analysis and discrete choice experiments, including study setup and outputs aligned to these methods. This specialization can reduce the need for custom scripting compared with general-purpose survey tools. It fits teams that repeatedly run preference and trade-off studies and want a consistent process from design through results.

End-to-end quantitative workflow

The platform supports creating surveys, distributing them to respondents, and producing analysis deliverables within one environment. This reduces handoffs between separate survey and analytics tools for standard conjoint projects. It is well-suited to structured, repeatable research programs such as feature prioritization and pricing studies.

Designed for market research use

Conjointly’s feature set aligns with common market research deliverables such as utilities, scenario simulations, and segmentation-oriented outputs. It targets researchers who need defensible quantitative evidence for product and go-to-market decisions. This makes it a practical option when the primary requirement is preference measurement rather than qualitative insight capture.

cons

Narrower than broad UX suites

Conjointly is not primarily a moderated testing or session-recording platform, so it may not cover usability testing workflows end-to-end. Teams needing video-based interviews, task-based testing, or participant diary studies often require additional tools. It is best positioned for quantitative preference research rather than mixed-method UX research operations.

Less emphasis on qualitative synthesis

Compared with dedicated research repositories, Conjointly is less oriented toward storing, coding, and synthesizing large volumes of qualitative artifacts. If a team’s core need is tagging interview transcripts, building insight libraries, and collaborating on thematic analysis, they may need a separate system. Conjointly’s strengths are more pronounced in structured survey-based studies.

Conversational AI scope unclear

While it can be used to run surveys, its positioning as a conversational AI survey platform is less established than tools built around chat-style interviewing and AI-moderated follow-ups. Organizations specifically seeking adaptive, conversational survey experiences should validate the depth of those capabilities during evaluation. This includes checking support for dynamic probing, conversation design controls, and governance features.

Plan & Pricing

Plan Price Key features & notes
Basic No cost (free) Unlimited surveys, questions, and team members; access to Survey Tool; limited access to advanced methods (up to 20 responses for advanced methods).
Professional $1,895 per team per year (annual payment, credit card only) All Basic features plus access to all advanced methods (conjoint, Kano, MaxDiff, etc.), up to 2 hours of research consultations per year, Online Live Chat, password-protected reports, and full access to advanced analytics. "Try for free" option is presented on the pricing page.
Ultimate Starts at $10,000 per year (custom enterprise pricing) All Professional features plus additional research support, payment via PO and bank transfer, procurement onboarding, tailored team trainings, pre-purchased store credit for sampling and analytics; contact sales for exact quote.

Usage-based / add-on pricing (official site information): Pricing model: Mixed — subscription (above) plus pay-as-you-go sample & feature charges. Self-serve sample: Minimum bid USD 0.55 for very short surveys; average bid ~USD 1.55 per complete response (based on recent orders on the platform). Full control over bid price, quotas, and targeting criteria. Predefined panels: Quote-based (request a quote). Bring your own sample: No cost. Email invitations: USD 0.01 per contact. Video responses: USD 1.60 per minute of recording, with a maximum charge of USD 10 per respondent who submits a video answer (does not require a Conjointly licence). Conversational survey (requires a Conjointly licence): USD 0.10 per complete response. AI-based text analytics: USD 0.15 per complete response. Deep probe LLM analysis: USD 0.01 per response processed. Quality check for open-ended responses: USD 0.10 per complete response with an open-end (included free when sample is supplied by Conjointly). Detect anomalous network activity: USD 0.01 per respondent (included free when sample is supplied by Conjointly). Automated translation: From USD 0.01 based on length. Professional translation: From USD 800 per language per study (quote-based). Branded domain (white-label) add-on: USD 3,000 per year (separate add-on; setup/service by Conjointly).

Notes: All prices on the official pricing page are quoted in USD unless otherwise specified. Some items (Predefined panels, Professional translation, Enterprise/Ultimate licensing) are quote-based; contact Conjointly for exact pricing.

Seller details

Conjointly
https://conjointly.com/

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Conjointly
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