Criteo Commerce Yield
Audience intelligence platforms
Marketing analytics software
Mobile marketing software
App monetization platforms
Cross-channel advertising software
Display advertising software
Identity resolution software
Mobile advertising software
Native advertising software
Retail media advertising platforms
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Criteo Commerce Yield
Criteo Commerce Yield is a retail media advertising platform that helps retailers and marketplaces monetize onsite and offsite traffic by selling and serving sponsored product and display-style ad placements. It is used by retail media teams and their brand advertisers to plan, activate, and measure campaigns across retailer-owned properties and the open web. The product emphasizes commerce-oriented targeting and measurement tied to product catalogs and shopper activity, with integrations designed for retailer first-party data and identity signals.
Retail media monetization focus
The product is designed around retailer use cases such as sponsored placements, campaign management for brand advertisers, and revenue reporting for retail media networks. It supports commerce-specific constructs like product catalogs, retailer inventory, and shopper interactions rather than generic audience-only workflows. This makes it a closer fit for retailers building a media business than general-purpose marketing analytics tools.
Commerce-oriented measurement
Commerce Yield is positioned to measure outcomes in terms that matter to retailers and brands, such as product engagement and sales-related performance, rather than relying only on upper-funnel metrics. It supports closed-loop style reporting when retailer signals are available, helping connect ad exposure to onsite actions. This can reduce dependence on third-party cookies compared with legacy display-only approaches.
Cross-channel activation options
The platform supports activating campaigns across retailer-owned environments and offsite inventory, enabling broader reach than onsite-only retail media setups. This can help advertisers maintain consistent targeting and measurement across channels tied to commerce signals. It also supports workflows that align retail media operations with broader digital advertising execution.
Best fit for retailers
The product primarily targets retailers and marketplaces operating or launching a retail media network, rather than brands seeking a standalone analytics or audience intelligence tool. Organizations without meaningful first-party commerce data or onsite traffic may not realize the same value. For some advertisers, the platform may function mainly through retailer partners rather than as a direct, self-sufficient system.
Data dependency and integration effort
Performance and measurement quality depend on access to retailer first-party data, product catalogs, and conversion signals. Implementations typically require technical integration, data governance alignment, and ongoing feed quality management. These requirements can increase time-to-value compared with lighter-weight analytics or social listening products.
Not a full CDP replacement
While it uses identity and commerce signals for targeting and measurement, it is not positioned as an enterprise customer data platform for broad customer lifecycle orchestration. Companies needing unified profiles across all enterprise systems, advanced segmentation across non-commerce sources, or deep analytics beyond advertising may require additional platforms. This can lead to a multi-tool stack for end-to-end marketing operations.
Plan & Pricing
Pricing model: Usage-based / custom enterprise pricing.
- Onsite (Retailer inventory monetization): Campaigns operate on a cost-per-click (CPC) model; retailers can set minimum CPM floors and category premiums for onsite formats (pricing and floors are configurable in the Supply account).
- Offsite (open web/publisher inventory): Media cost (publisher-priced) is typically a minimum CPM; Retailer Offsite Audience Data Fees are priced by the retailer (historically fixed CPM, transitioned to a percentage-based audience pricing model effective October 1, 2024). Criteo also charges a Retailer Data Fee (audience revenue share) as a percentage retained by Criteo. Managed services, brand-safety verification, and other optional services are priced separately (managed service fees are described as a percentage of working media; brand safety by third parties).
- Pricing controls & self-serve tools: Retailers can manage CPM Auction floors, CPM Preferred Deals rates, and CPM Data Rates via the Pricing dashboards in the Supply account (self-serve data rate management).
Free tier/trial: No permanent free plan or public time-limited trial information was published on the official Commerce Yield pages.
Example costs: No public example dollar amounts (no published CPM/CPC/fee figures) were found on the official Commerce Yield product pages or help center.
Discount options: Not publicly documented on the official Commerce Yield pages; pricing is customized and typically handled via sales/contracting.
Notes: Commerce Yield is sold as an enterprise retail-media / monetization platform with "Contact Sales" and "Get started" CTAs; public list prices or subscription tiers were not provided on the vendor website.
Seller details
Criteo S.A.
Paris, France
2005
Public
https://www.criteo.com/
https://x.com/criteo
https://www.linkedin.com/company/criteo/
