Density
Visitor behavior intelligence software
Space management software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Density and its alternatives fit your requirements.
$149 per sensor
Free Trial unavailableFree version unavailable
Small
Medium
Large
- Professional services (engineering, legal, consulting, etc.)
- Media and communications
- Information technology and software
What is Density
Density is a workplace occupancy and space utilization platform that helps organizations measure how offices and specific zones are used over time. It is used by workplace, facilities, and real estate teams to support space planning, capacity management, and return-to-office decisions. The product combines occupancy sensing and analytics dashboards, and it can integrate with workplace tools to align utilization data with operational workflows.
Occupancy-focused space analytics
Density centers on measuring occupancy and utilization at the building, floor, and zone level to support space planning decisions. It provides time-based trends that help teams compare usage across areas and identify underutilized space. This focus aligns well with facilities and workplace analytics needs rather than general-purpose marketing audience analytics.
Sensor-based data collection
The platform is designed to use physical occupancy sensing to generate utilization data without relying solely on Wi‑Fi association or app-based location signals. This can improve consistency in environments where device-based signals are incomplete or noisy. It also supports use cases where teams want operational space metrics rather than consumer footfall estimates.
Operational planning use cases
Density supports common workplace operations scenarios such as capacity monitoring, space optimization, and planning for changes in attendance patterns. The outputs are typically used by real estate and workplace leaders for portfolio and floorplan decisions. This positions the product for internal workplace management rather than external visitor marketing activation.
Not a full IWMS suite
Density focuses on occupancy and utilization intelligence rather than end-to-end facilities management. Organizations that need maintenance management, lease administration, or capital project workflows may require additional systems. As a result, it often complements broader workplace platforms instead of replacing them.
Hardware deployment considerations
Sensor-based approaches typically require on-site installation, power/network planning, and ongoing device lifecycle management. Rollouts can take longer than purely software-based analytics that use existing network data. Coverage and accuracy depend on correct placement and the physical characteristics of each space.
Limited visitor marketing features
Compared with location intelligence products oriented toward advertising and audience segmentation, Density is less suited to consumer targeting, attribution, or media activation workflows. Its data model is geared toward internal occupancy and utilization rather than identity-based audience profiles. Teams seeking external foot-traffic intelligence for marketing may need separate tools.
Plan & Pricing
Pricing model: Hardware (one-time) + subscription (per-unit software)
Waffle (self-installable sensor)
- Sensor (hardware): $149 per unit (one-time).
- Software (Waffle applications / API):
- Rooms & Phone Booths — $8 per unit / month (billed annually).
- Desks — $2.50 per unit / month (billed annually).
- All Spaces — $15 per unit (billed monthly).
- Note: Large-volume pricing: contact waffle@density.io.
Other Density products (Open Area, Entry, Atlas, Live, etc.)
- No general public list pricing found on Density's public site for Open Area, Entry, Atlas (contact sales / reseller portal for pricing).
- Density does publish at least one client-specific pricing document on density.io ("Uber Pricing - 2024") that shows example rates (Open Area $0.99 / sqft / year; Entry $350 / unit / year; hardware $299 / unit), but these appear customer-specific and should not be treated as general list pricing without sales confirmation.
Seller details
Density, Inc.
San Francisco, CA, USA
2014
Private
https://www.density.io/
https://x.com/Density
https://www.linkedin.com/company/densityinc/
