Distill
Competitive intelligence tools
Market intelligence software
Media monitoring software
Account-based marketing software
Account-based data software
Public relations (PR) software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$59 per month
Free Trial
Free version unavailable
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What is Distill
Distill is a web page change monitoring tool that tracks updates on specified URLs and sends alerts when content changes. It is used by individuals and teams for monitoring competitor pages, pricing and product updates, job postings, regulatory pages, and other web-based signals that support competitive and market intelligence workflows. The product focuses on configurable change detection (including visual and content-based monitoring) and notification delivery via common channels. It is typically deployed as a lightweight monitoring layer rather than a full competitive intelligence or PR suite with built-in research, enrichment, and reporting.
Flexible web change detection
Distill monitors web pages for changes using configurable rules, which can be applied to specific page regions rather than the entire page. This supports common intelligence tasks such as tracking pricing tables, product pages, and policy updates where only part of a page matters. Compared with broader intelligence suites, it is oriented around direct source monitoring rather than aggregating third-party datasets. The focus on change detection makes it suitable for high-signal, source-of-truth tracking.
Multiple alerting and workflows
Distill supports notifications through several channels (for example, email and webhooks), enabling integration with team workflows and ticketing or messaging tools. Users can route alerts to different recipients based on the monitored page or rule. This makes it practical for distributed monitoring across marketing, product, and sales enablement teams. It can act as an event trigger for downstream analysis in other systems.
Lightweight setup for monitoring
The product is designed for quickly creating monitors from URLs without requiring complex data modeling or long onboarding. This can be useful for teams that need fast coverage of specific competitor or market pages. It complements, rather than replaces, platforms that emphasize analytics dashboards, content libraries, or campaign planning. The simplicity can reduce time-to-value for narrow monitoring use cases.
Not a full CI/MI platform
Distill primarily detects and alerts on web page changes; it does not provide end-to-end competitive intelligence workflows such as battlecards, win/loss analysis, or structured competitor repositories. It also lacks native market sizing, keyword/traffic analytics, and other research datasets commonly found in broader market intelligence tools. Teams often need additional tools to interpret changes, add context, and distribute insights. As a result, it fits best as a monitoring component within a larger stack.
Limited PR and media features
While it can monitor news pages or press sections, Distill is not a dedicated media monitoring or PR management system with journalist databases, outreach, press release distribution, or sentiment analysis. It does not natively unify coverage across social, broadcast, and print sources in the way PR suites typically do. Users seeking comprehensive media measurement and reporting will likely require specialized PR tooling. Distill’s value is strongest when the monitored sources are specific web pages.
ABM data capabilities are minimal
Distill does not function as an account-based data provider and does not natively offer firmographic/contact enrichment, intent data, or account scoring. Any ABM use case is indirect (for example, monitoring target-account websites for changes) rather than providing account datasets. It also does not include native ad intelligence or campaign orchestration features typical of ABM platforms. ABM teams generally need CRM/marketing automation and data partners alongside it.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Pro | $59 per month | Complete access to Distill for individual users. Includes personalized news feed, automatic recaps/summaries, email alerts, company profiles, competitor lists, activity summaries. 14-day free trial available (no credit card required). |
| Team | Custom pricing | Enhanced features and support for teams and organizations. Includes everything in Pro plus shared watchlists, Slack integration, priority support; contact sales for pricing. |
