Durable, Inc.
Real estate CRM software
Real estate software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$22 per month
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Free version
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What is Durable, Inc.
Durable, Inc. provides an AI-assisted website builder and lightweight CRM designed for small businesses to create a web presence, capture leads, and manage basic customer interactions. It is commonly used by service providers, including real estate agents and small broker teams, that need a simple site, contact capture forms, and follow-up workflows without complex setup. The product emphasizes rapid site generation, integrated lead capture, and basic marketing/CRM utilities rather than full-featured real estate transaction or property management operations.
Fast website and lead capture
Durable focuses on quickly generating a business website with built-in lead capture forms. This can reduce time-to-launch for agents who need a simple online presence and inquiry intake. Compared with more operations-heavy real estate platforms, the setup is typically lighter and more self-serve. It fits early-stage or solo users who prioritize speed over deep configuration.
Integrated lightweight CRM tools
The platform includes basic contact management and follow-up features that support simple pipelines. Users can centralize inbound leads from the website and track communications at a high level. This is useful when a dedicated real estate CRM is not yet justified. It can serve as an entry-level system for organizing prospects and inquiries.
All-in-one small business focus
Durable bundles website, lead capture, and basic marketing/CRM capabilities in one product. This reduces the need to stitch together multiple tools for a minimal stack. For small teams, fewer integrations can mean lower administrative overhead. The approach aligns with users who want general-purpose business tooling rather than specialized real estate modules.
Not a specialized real estate CRM
Durable is not primarily built around real estate-specific objects and workflows such as listings, showings, offers, commissions, or transaction checklists. Teams that require industry-specific pipeline stages and reporting may find the CRM layer too generic. As needs mature, users may need a dedicated real estate CRM to support agent productivity and compliance. This can create migration work later.
Limited brokerage and portfolio operations
The product does not present as a system for property management, leasing operations, or brokerage back-office functions. Capabilities typically expected in broader real estate software—such as rent rolls, maintenance workflows, accounting integrations, or robust role-based controls—are not the core focus. Organizations managing many units or complex processes will likely need a purpose-built platform. Durable is better suited to simple lead generation and contact tracking.
Integration and extensibility constraints
Compared with more established real estate platforms, Durable’s ecosystem for third-party integrations and advanced automation may be narrower. If a team relies on syncing with MLS-related tools, transaction management systems, or specialized marketing stacks, additional manual work or custom connectors may be required. Reporting and customization depth can also be limited for data-heavy teams. This can restrict scalability for multi-agent organizations.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 | AI Website (custom design, secure hosting, unlimited pages & traffic), free subdomain (*.durable.site), AI Studio: 5 images/month, AI Partner: 10 messages/month, Client Management (CRM) with 10 contacts, Basic help center support. |
| Launch | $25 / month (monthly) • $22 / month (billed annually — Save 15%) | AI Website + free custom domain, AI Studio: 50 images/month, AI Partner: 1,000 messages/month, Client Management (CRM) (unlimited contacts), Discoverability features, Unlimited invoicing, Priority live chat, Payment processing fee: 2.9% + $0.30 per transaction. |
| Grow | $99 / month (monthly) • $85 / month (billed annually — Save 15%) | AI Website + free custom domain, AI Studio: 500 images/month, AI Partner: unlimited messages, Client Management (CRM) (unlimited contacts), Advanced Discoverability (advanced site analytics, prompt rankings, competitive analysis, directory listing scans), Unlimited invoicing, Personalized expert onboarding, Payment processing fee: 2.9% + $0.30 per transaction. |
