Flurry Push
Push notification software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Flurry Push
Flurry Push is a mobile push notification capability associated with the Flurry mobile analytics platform. It is used by mobile app teams to send notifications to iOS and Android users and to measure engagement using analytics and segmentation data. The product is typically implemented via an SDK and is oriented toward app-centric messaging rather than full multi-channel customer engagement suites.
Tight analytics integration
Flurry Push is designed to work alongside Flurry’s mobile analytics, which helps teams use observed app behavior to define audiences and evaluate outcomes. This can simplify workflows where analytics and push messaging are managed in the same environment. It is particularly relevant for product and growth teams focused on app engagement metrics.
Mobile app SDK workflow
Implementation commonly follows a standard mobile SDK pattern, aligning with how many app teams instrument analytics and messaging. This approach supports app-specific events and user properties for targeting. It can reduce the need to stitch together separate mobile analytics and push tooling for basic use cases.
App-focused segmentation use
The product is oriented toward app-user segmentation and engagement, which fits teams that primarily need push notifications rather than broader marketing automation. It supports common push use cases such as announcements, re-engagement prompts, and feature adoption nudges. This narrower scope can be simpler to operate than platforms that span many channels and modules.
Limited omnichannel capabilities
Flurry Push is primarily associated with mobile push and does not present as a full customer engagement platform with email, SMS, web push, and journey orchestration in one suite. Organizations needing coordinated cross-channel campaigns may require additional tools. This can increase integration and governance effort compared with broader platforms in the category.
Less enterprise campaign tooling
Compared with more comprehensive engagement suites, Flurry Push is less commonly positioned with advanced campaign features such as complex journey builders, experimentation frameworks, and deep personalization controls. Teams with mature lifecycle marketing programs may find the feature set insufficient. Reporting and governance needs (roles, approvals, auditability) may also require supplemental processes.
Unclear current product status
Flurry as a platform has changed ownership and positioning over time, and public product documentation and roadmap visibility can be less clear than for dedicated push vendors. Buyers may need to validate current support levels, SLAs, and long-term availability during procurement. This uncertainty can be a risk for mission-critical messaging.
Plan & Pricing
Pricing model: Permanently free (no paid tiers found on official site) Free plan/trial:
- Free plan: Available — Flurry Push is described on the official Flurry site as "Free Push Notifications & Messaging" and testimonials state the service is free.
- Free trial: Unavailable — no time-limited trial or paid tiers/trials are mentioned on the official Flurry site or Flurry Terms.
Pricing details / tiers:
- No pricing tiers or paid plans listed on the official Flurry product pages or Flurry Terms. Flurry Push is provided as part of Flurry Analytics and is described as provided free of charge in Flurry's Terms of Service.
Key notes (from official site / terms):
- "Getting Started is Simple and Free!" appears on the Flurry Push product page (flurry.com/push).
- Flurry Terms (Flurry Analytics Terms of Service) state: "Each Service is provided to you free of charge." and include a Flurry Push Service description and usage terms. The Terms also note Flurry may change fees/policies in the future and will post changes on flurry.com.
Summary: No paid pricing, no tiers, and no time-limited trial were found on Flurry's official product pages or terms; Flurry Push is offered free of charge per the vendor's official documentation.
Seller details
Yahoo Inc.
Sunnyvale, California, USA
1994
Private
https://www.yahooinc.com/
https://x.com/Yahoo
https://www.linkedin.com/company/yahoo/
