Frazer Auto Dealer Software
Car dealer software
Automotive software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$129 per month
Free Trial unavailableFree version unavailable
Small
Medium
Large
- Retail and wholesale
- Banking and insurance
- Manufacturing
What is Frazer Auto Dealer Software
Frazer Auto Dealer Software is a dealership management system (DMS) designed primarily for independent used-car dealers. It supports core dealership operations such as inventory management, deal processing, forms/contract printing, accounting, and reporting. The product is commonly deployed as a Windows-based application with optional add-ons and integrations for tasks like website listings and lender/DMV workflows.
Dealer paperwork and compliance tools
The system includes tools for generating common dealership documents and managing deal documentation. This helps standardize paperwork and reduce manual re-entry across forms. It is particularly relevant for stores that process many similar retail transactions and need consistent document output.
Independent dealer DMS focus
The product is built around workflows common to independent used-vehicle dealerships, including inventory, deal jackets, forms, and basic accounting. This focus can reduce the need for extensive configuration compared with broader enterprise dealer platforms. It also aligns with smaller-store operational needs such as fast vehicle intake and retail deal processing.
End-to-end core operations
Frazer covers multiple back-office functions in one system, including inventory, sales paperwork, accounting, and reporting. This can reduce reliance on separate tools for core dealership recordkeeping. For dealers that do not require a large suite of specialized modules, the all-in-one approach can simplify day-to-day operations.
Less suited to large groups
Frazer is primarily positioned for independent dealerships rather than large, multi-rooftop dealer groups. Organizations that need complex enterprise controls, advanced role-based governance, or extensive cross-store consolidation may find gaps. Larger groups often require deeper OEM program support and broader module ecosystems than smaller DMS platforms typically provide.
UI and deployment constraints
The product is commonly used as a Windows-based desktop system, which can limit flexibility compared with fully browser-based platforms. Remote access, device independence, and modern UX patterns may require additional setup or supporting tools. Dealers prioritizing cloud-native deployment and frequent UI iteration may view this as a constraint.
Integration ecosystem variability
Dealerships often rely on many connected systems (digital retail, CRM, desking, F&I networks, service tools, and marketing). Compared with platforms that emphasize large partner marketplaces, integration breadth and depth can vary by provider and may require custom work. Dealers should validate specific integrations (e.g., lender networks, listing syndication, and accounting exports) during evaluation.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Desktop | $129 per month (subscription) | Inventory management, Sales processing, Forms printing, Buy Here Pay Here (BHPH), Full accounting suite, Access from anywhere. Payment options shown on site: $129/month, $387/quarter, or $1,299/year (saves $249). Free on-site installation & training noted (available in most states).* |
| Hosted | Starting at $199 per month (subscription) | Same core features as Desktop (Inventory, Sales, Forms, BHPH, Accounting) but hosted on Frazer-managed cloud servers. "Starting at" indicates price may vary by configuration or add‑ons. |
Notes:
- Add-ons / usage fees: LAW retail installment contracts: $2.63 per contract printed (pay-as-you-use) as an example of an official add-on fee.
- Support: Frazer states free, unlimited customer support (no extra charge).
*Frazer notes some items are "available in most states" and that free retail installment contracts are available in most states; see official site for state-specific availability.
