Goody
Account-based direct mail software
Rewards and incentives software
Employee recognition software
Account-based marketing software
Account-based execution software
Talent management software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$20 per user per month
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Free version
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What is Goody
Goody is a gifting and rewards platform used to send curated gifts, gift cards, and branded items to customers, prospects, and employees. Teams use it for sales and marketing outreach, customer appreciation, and employee recognition, with options to let recipients choose items and provide shipping details. The product emphasizes a recipient-first flow (send without needing an address upfront) and supports integrations and APIs for embedding gifting into business workflows.
Recipient-first sending workflow
Goody supports sending gifts without collecting a recipient’s shipping address upfront, which can reduce friction in outbound and recognition programs. Recipients can confirm details and select from available options, improving deliverability and preference alignment. This approach is useful for account-based outreach where contact data quality varies.
Curated catalog and gift cards
The platform provides a managed catalog of physical gifts and digital gift cards that teams can use across common use cases (prospecting, customer thank-yous, employee moments). Catalog-based purchasing can simplify vendor management compared with sourcing one-off items. It also helps standardize gifting options across teams and regions where available.
Integrations and API support
Goody offers integrations and developer tooling to trigger gifts from business systems and workflows rather than relying only on manual sending. This supports repeatable programs such as campaign-based outreach, post-meeting follow-ups, and milestone recognition. API-based automation can help scale gifting while maintaining policy controls and reporting.
ABM execution depth varies
While Goody can support account-based programs, it is not primarily an end-to-end account-based marketing or execution suite. Organizations may still need separate tooling for account selection, intent/engagement analytics, orchestration, and measurement across channels. As a result, Goody often functions as the gifting layer within a broader ABM stack.
Limited talent management scope
Goody can be used for employee recognition and rewards, but it is not a full talent management system. It typically does not replace HR suites for performance management, compensation planning, learning, or workforce analytics. Companies looking for comprehensive HR workflows may need additional platforms and integrations.
Program governance can require effort
Scaling gifting programs usually requires clear controls for budgets, approvals, and compliance (for example, customer gift policies and reporting). Depending on organizational requirements, teams may need to configure processes outside the tool to meet internal audit and policy needs. International availability, taxes, and shipping constraints can also add operational complexity for global programs.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | $0 Forever | Send unlimited gifts in the U.S. & Canada; send to 1,000+ recipients at once; on-demand branded swag with no minimums; send via email, text, or custom link; create Collections; schedule gifts; gift tracking & reporting; workspace & invite members. |
| Pro | $20 per user/month (when billed annually) — $25 per user/month (when billed monthly) | Everything in Starter plus: international shipping to 140+ countries; send digital gift cards; Calendly integration; add digital branding and custom colors; priority support; send via your Gmail account; advanced reporting; clone past gifts. |
| Team (Enterprise) | Custom pricing (contact sales / book a call) | Priced per company based on organization size; unlimited full seats for organization; organization budgeting & allocation; integrations (Salesforce, HRIS, Calendly, etc.); API/Commerce capabilities. |
Seller details
Goody Technologies, Inc.
New York, NY, USA
2015
Private
https://www.ongoody.com/
https://x.com/ongoody
https://www.linkedin.com/company/ongoody/
