HELLO By MSG91
Contact center software
Agentic AI software
AI agents
AI customer support agents software
Call & contact center software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$40 per month
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What is HELLO By MSG91
HELLO by MSG91 is a cloud-based customer communication and contact-center-style platform that supports handling customer interactions across channels such as voice and messaging. It is used by support and operations teams to manage inbound/outbound conversations, route requests, and track agent activity. The product positions AI capabilities to automate parts of customer support workflows, including self-service and agent assistance, alongside MSG91’s communications infrastructure.
Omnichannel messaging and voice
The product is designed to manage customer interactions across common support channels, including messaging and calling. This helps teams centralize conversations that would otherwise be split across separate tools. For organizations already using MSG91 communications services, it can reduce the need to stitch together multiple vendors for core channels.
AI-assisted support workflows
HELLO includes AI-oriented features intended to automate routine support tasks and assist agents during conversations. This can reduce manual triage and speed up first responses for repetitive inquiries. It also supports a path toward AI customer support agents for deflection and after-hours coverage, depending on configuration and use case.
Built on CPaaS foundation
MSG91 operates communications APIs and infrastructure, which can be advantageous for teams that need programmable messaging/voice alongside a support console. This can simplify provisioning of numbers, templates, and channel connectivity compared with deploying a separate contact center plus a separate communications API provider. It may also help with consistent governance across messaging and voice assets.
Contact center depth varies
Compared with mature enterprise contact center platforms, some advanced capabilities may be less comprehensive depending on the edition and deployment (for example, complex workforce management, deep quality management, or highly configurable routing). Organizations with large-scale, multi-site operations often require extensive reporting, governance, and administration features. Buyers should validate feature parity against their specific contact center requirements.
AI transparency and controls
AI agent behavior, guardrails, and evaluation tooling can vary significantly across vendors. Prospective customers should confirm how HELLO handles knowledge grounding, human handoff, audit logs, and model/configuration controls. They should also review data retention and training policies for customer conversation data used in AI features.
Ecosystem and integrations scope
Integration breadth (CRM, help desk, identity, analytics, and data platforms) may be narrower than platforms with long-established app marketplaces. If a team relies on many third-party systems, it may need custom integration work via APIs or middleware. Buyers should confirm availability and maturity of prebuilt connectors for their core systems.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Live Chat | $0 Monthly | Unlimited Tickets, 1 Inbox/month, Chat, Unlimited Agents & Teams, 30 days analytics, AI Chat Bot, Video call, Text translation, Email, WhatsApp, FB Messenger, Instagram, Workflow, Screen sharing, Chat summarization, Paraphrase, Twitter, AI Reply. (Page shows "No Extra Inbox" for this plan). |
| Free | $0 Monthly | 2 Inboxes/month, 50 Tickets/month, Unlimited Agents & Teams, Unlimited Analytics, Saved Replies, Widget Customization, Workflow, AI Chat Bot (free up to 50 tickets), Screen sharing, Chat summarization, Paraphrase, Video Call, Text Translation, AI Reply. (No extra inbox or extra tickets purchasable on this tier). |
| Basic | $40 Monthly (also shown on the page as $400 Monthly in a second listing) | 2 Inboxes/month, 1000 Tickets/month, Unlimited Agents & Teams, 30 days analytics, Saved Replies, Widget Customization, AI Chat Bot, Workflow, Screen sharing, Chat summarization, Paraphrase, Video Call, Text Translation, AI Reply. Extras: $10/Inbox/month; $0.015/Ticket/month. |
| Premium | $80 Monthly (also shown on the page as $800 Monthly in a second listing) | 3 Inboxes/month, 2000 Tickets/month, Unlimited Agents & Teams, Unlimited Analytics, Saved Replies, Widget Customization, Workflow, AI Chat Bot, Screen sharing, Chat summarization, Paraphrase, Video Call, Text Translation, AI Reply. Extras: $10/Inbox/month; $0.03/Ticket/month. |
Notes: All pricing values above are taken directly from the vendor's official Hello pricing page for the United States (msg91.com). The page also displays duplicate higher amounts ($400 and $800) adjacent to the $40 and $80 entries; the page's content also references monthly and yearly options in the FAQ. I have not altered or inferred numeric values beyond what is visible on the official page.
Seller details
Walkover Web Solutions Pvt. Ltd.
Bhopal, Madhya Pradesh, India
2017
Private
https://msg91.com/
https://x.com/msg91
https://www.linkedin.com/company/msg91
