i360
Political campaign software
Political software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is i360
i360 is a political data and campaign software platform used to manage voter and donor information, segment audiences, and support outreach activities such as canvassing, phone banking, and digital targeting. It is used by political campaigns, party organizations, and advocacy groups to centralize constituent records and run field and communications programs. The product is commonly positioned around voter file access, modeling/analytics, and tools that connect data to campaign execution.
Voter data and modeling
i360 is built around voter-file-based records and audience segmentation for campaign targeting. It supports using modeled attributes and filters to build lists for outreach and persuasion programs. This focus aligns well with data-driven campaign workflows where targeting and measurement are central. For teams that prioritize voter analytics, the platform’s data orientation is a practical differentiator versus tools that emphasize only organizing or communications.
Integrated field outreach workflows
The platform supports common field operations such as walk lists, canvassing, and phone outreach tied back to a central database. This helps campaigns keep contact history and responses connected to voter records for follow-up. It can reduce manual exports/imports when field activity and targeting live in the same system. These capabilities map to typical campaign needs for distributed volunteer and staff activity tracking.
Centralized campaign CRM functions
i360 provides a system of record for contacts and interactions that campaigns use for organizing and communications planning. Centralizing records can improve consistency across staff, consultants, and field teams working from the same lists and tags. It also supports list management and segmentation that are necessary for coordinated outreach across channels. This is useful for organizations that need a single database to coordinate multiple programs.
Ecosystem fit can vary
Campaign stacks often include specialized tools for fundraising, events, volunteer management, and peer-to-peer outreach. Depending on the organization’s preferred tools, i360 may require integrations or operational workarounds to keep systems synchronized. Integration depth and availability can be a deciding factor for teams that rely on a broad set of third-party products. As a result, some organizations may face additional data operations overhead.
Data access depends on context
Access to voter files, modeled data, and enrichment can depend on jurisdiction, organizational type, and commercial terms. This means the out-of-the-box dataset available to one customer may not match what another customer can obtain. Teams should validate what data sources, refresh cadence, and coverage apply to their specific use case. Without that validation, expectations about targeting depth and scale can be misaligned.
Training and governance required
Data-centric campaign platforms typically require disciplined tagging, list hygiene, and permissions management to stay reliable over a cycle. Organizations without clear data governance can end up with inconsistent fields, duplicate records, or fragmented segmentation logic. That can reduce reporting quality and make outreach less efficient. Successful use often requires onboarding time and ongoing admin attention.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Basic | Custom pricing — contact sales / Get pricing on official site | Entry-level package for small geographies or tight budgets. Includes access to voter & consumer data with demographic models; search and CRM tools for audience creation and contact management; direct API to Facebook for ad targeting; CSV export; unlimited access to Call, Walk, and Text applications and activity reporting. |
| Essential | Custom pricing — contact sales / Get pricing on official site | Most popular bundle. Unlocks Basic features plus i360 Political Affinity and Voting Propensity models; canvassing fraud detection/prevention; audience insights and AB/EV performance monitoring; exclusive license for i360-sourced email lists and in-platform delivery via i360 Send (beta). |
| Enhanced | Custom pricing — contact sales / Get pricing on official site | Full suite for high-stakes campaigns. Includes all Essential features plus access to first-party observation data (i360 political & behavioral models), grassroots planner and real-time walkability calculations, and i360 Deep Dive analytics (customized geography breakdowns, turnout projections, issue models). |
| Data Exports | Billed per-record (no minimum) — contact sales / Get pricing on official site | One-time data exports for polling, mail firms, and other one-time needs. Self-service search and export tools; ability to create custom exports; advanced query logic. |
Notes: The i360 official "Plans & Pricing" page requires prospective customers to complete an online form to receive a quote; public list prices are not published on the site.
Seller details
i-360, LLC
Arlington, VA, USA
Private
https://www.i-360.com/
https://x.com/i360politics
https://www.linkedin.com/company/i-360/
