IRI Price and Trade Advantage
Trade promotion management software
Consumer goods software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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- Agriculture, fishing, and forestry
- Manufacturing
- Retail and wholesale
What is IRI Price and Trade Advantage
IRI Price and Trade Advantage is a trade promotion and pricing analytics solution used by consumer packaged goods teams to plan, evaluate, and optimize trade spend and price strategies. It supports use cases such as promotion performance measurement, scenario analysis, and post-event evaluation across retailers and markets. The product is typically deployed alongside syndicated retail measurement data and internal shipment/spend data to improve visibility into promotion ROI and pricing effectiveness.
Strong CPG pricing analytics
The product focuses on price and trade effectiveness analysis, including evaluating promotion lift, ROI, and price elasticity-type relationships using historical performance. It is designed for CPG revenue management and category/brand teams that need repeatable analytics for pricing and trade decisions. This emphasis can be useful for organizations that already operate with structured price/promo calendars and require consistent measurement across accounts.
Leverages syndicated market data
IRI solutions commonly integrate with IRI’s retail measurement datasets, which can reduce effort to align internal promotion events with external market outcomes. This can help teams compare performance across retailers, geographies, and time periods using a consistent data foundation. For companies that already license IRI data, the workflow can be more straightforward than building equivalent pipelines from scratch.
Supports scenario-based planning
The product supports planning and “what-if” evaluation for price and trade actions, which helps teams assess expected outcomes before committing spend. Scenario analysis can improve cross-functional alignment between sales, finance, and revenue management by making assumptions explicit. This is particularly relevant for organizations managing frequent promotions and needing a structured way to compare alternatives.
Not full TPM execution suite
Compared with end-to-end trade promotion management platforms, this product is more centered on analytics and decision support than on complete TPM execution (e.g., claims, deductions, settlement workflows, and deep account-level accrual management). Organizations that need a single system of record for trade spend may require additional tools or integrations. Fit depends on whether the primary goal is optimization/measurement versus operational TPM control.
Data dependency and onboarding effort
Accurate outputs depend on clean alignment of internal spend, pricing, and shipment data with external retail measurement data. Data mapping, event normalization, and ongoing governance can require significant effort, especially for companies with fragmented ERP/CRM landscapes. If data quality is inconsistent, users may see delays in adoption or reduced trust in results.
May require specialized users
Pricing and trade analytics tools often assume familiarity with revenue management concepts and statistical interpretation. Business users may need training to correctly set assumptions, interpret drivers, and avoid over-reliance on model outputs. Some organizations may need dedicated analysts or a center-of-excellence to operationalize the insights.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Price and Trade Advantage (Circana, formerly IRI) | Contact Circana / Custom pricing (no public pricing listed) | Price & promotion modeling; scenario & elasticity simulation using granular store-level POS data; tailored industry engagements and consulting; case studies show ROI/impact. Pricing not published — contact sales for quote; demos and trial requests available via solution page. |
Seller details
Circana, LLC
Chicago, IL, USA
2022
Private
https://www.circana.com/
https://x.com/circana
https://www.linkedin.com/company/circana/
