Kubit
Product analytics software
Customer journey analytics software
Digital analytics software
Marketing analytics software
Mobile app analytics tools
Conversion rate optimization tools
Application development software
Mobile development software
Mobile analytics software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$2,500 per month
Free Trial unavailableFree version unavailable
Small
Medium
Large
- Information technology and software
- Healthcare and life sciences
- Arts, entertainment, and recreation
What is Kubit
Kubit is a product analytics platform used to collect event data from digital products and analyze user behavior through funnels, cohorts, retention, and segmentation. It targets product, growth, and data teams that need self-serve analysis for web and mobile apps. The product emphasizes governed metrics and reusable analysis assets to help teams standardize reporting across stakeholders.
Self-serve behavioral analysis
Kubit supports common product-analytics workflows such as funnel analysis, cohorting, retention, and segmentation on event data. This enables product and growth teams to answer questions without relying on ad hoc SQL for every request. The focus aligns with day-to-day needs like activation, feature adoption, and conversion tracking.
Governed metrics and definitions
Kubit is designed around shared metric definitions and reusable building blocks so teams can standardize how KPIs are calculated. This helps reduce inconsistent interpretations of the same metric across dashboards and teams. It is particularly useful in organizations where multiple functions (product, marketing, analytics) consume the same behavioral data.
Cross-platform event instrumentation
Kubit is positioned for analyzing user journeys across digital touchpoints, including web and mobile app events. This supports end-to-end journey views such as acquisition-to-activation and multi-step conversion paths. It fits teams that need a single behavioral dataset rather than separate tools for web and mobile reporting.
Limited public technical detail
Publicly available documentation and independently verifiable technical specifics (e.g., SDK coverage, data residency options, and detailed security certifications) are not consistently easy to confirm. This can slow down procurement and security review for regulated buyers. Teams may need direct vendor engagement to validate requirements.
Not a full experimentation suite
While product analytics can inform experimentation, Kubit is not primarily positioned as a feature-flagging or experimentation platform. Organizations that require tightly integrated feature management, rollout controls, and experiment assignment at scale may need additional tooling. This can increase implementation complexity for experimentation-heavy teams.
Implementation depends on instrumentation
Like other event-based analytics products, value depends on consistent event taxonomy, identity resolution, and ongoing governance. Poor instrumentation can lead to unreliable funnels and misleading retention metrics. Teams should plan for upfront tracking design and continuous maintenance.
Plan & Pricing
Pricing model: Flat platform fee + usage fee based on Monthly Active/Tracked Users (MAU/MTU). Free tier/trial: See fields below.
How Kubit charges (official):
- Platform: flat platform fee + usage fee based on your product’s monthly active users (MAU / MTU).
- Billing metric: MAU / MTU (unique users who trigger at least one tracked event in a calendar month); Kubit uses a 12-month rolling average as the baseline for billing.
- What’s included in price: implementation / initial SOW, cloud data warehouse integration, unlimited event volume, unlimited data retention, unlimited anonymous users, unlimited seats, no overage charges, enterprise security/governance, AI Analyst and MCP server (Lumos AI) included.
Official stated minimum/starting price (on the vendor site): Starts at $2,500 per month (platform + usage).
How to purchase / next step (official): Request a demo / contact sales via Kubit’s site.
(Notes: Kubit presents a single all-inclusive offering with MAU/MTU-based usage rather than multiple named tiers on the public pricing pages.)
Seller details
Kubit
