Mytraffic
Location intelligence software
Business intelligence software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Mytraffic
Mytraffic is a location intelligence platform that provides footfall and mobility analytics for physical locations and trade areas. It is used by retail, real estate, and network planning teams to evaluate site performance, benchmark locations, and support expansion or optimization decisions. The product combines map-based analysis with dashboards and reports built from aggregated mobility data, focusing on catchment areas, visitation patterns, and location comparisons.
Footfall and catchment analytics
Mytraffic centers on store and site analytics such as footfall estimates, catchment delineation, and visitation patterns. This supports common workflows like site selection, network rationalization, and performance benchmarking across locations. The map-first approach helps users interpret spatial patterns without needing a separate GIS tool.
Benchmarking across multiple locations
The platform is designed to compare locations and trade areas using consistent metrics and time periods. This is useful for multi-site organizations that need standardized reporting for expansion planning and portfolio reviews. It reduces manual work compared with spreadsheet-based location comparisons.
Business-friendly dashboards and exports
Mytraffic provides dashboards and reporting outputs intended for business users rather than data engineers. Typical deliverables include charts, maps, and exports that can be shared with stakeholders for investment cases and site reviews. This aligns with teams that need repeatable reporting without building custom pipelines.
Limited CRM and sales workflow
Mytraffic focuses on location analytics rather than end-to-end sales execution workflows. Organizations looking for lead management, opportunity tracking, and sales automation typically need separate systems. Integrations may be required to connect location insights to customer and revenue data.
Data transparency and methodology constraints
Mobility-derived metrics depend on underlying data sources, sampling, and modeling assumptions. Some organizations require detailed methodology documentation, confidence intervals, or auditability for governance and investment committees. If those details are not sufficient for internal standards, teams may need additional validation work.
Geographic coverage variability
The usefulness of footfall and mobility analytics can vary by country, region, and venue type based on data availability and representativeness. Multi-country deployments may encounter uneven metric quality or feature availability across markets. Buyers often need to validate coverage for their specific footprint during evaluation.
Plan & Pricing
Pricing model: Custom / contact sales (no public pricing listed on official site) Public pricing details: Not available on the website; customers are asked to contact sales for a tailored quote. Notes: MyTraffic offers a free one-off location analysis/report (marketing/demo) and the Terms & Conditions describe an evaluation/trial policy (14-day trial) and state prices are expressed in euros and set in the Order Form/Quotation.
