Nexoya
Attribution software
Marketing analytics software
Market intelligence software
Cross-channel advertising software
Digital advertising intelligence software
Mobile advertising software
Paid search advertising software
Social media advertising software
Video advertising software
Account-based marketing software
Account-based execution software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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€600 per month
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What is Nexoya
Nexoya is a marketing analytics platform that consolidates performance data from multiple advertising and marketing channels into unified reporting and analysis. It is used by marketing teams and agencies to monitor campaign KPIs, compare channel performance, and automate recurring reports. The product emphasizes cross-channel dashboards and data normalization to support budget allocation and performance tracking across paid media and other digital channels.
Cross-channel performance reporting
Nexoya focuses on aggregating metrics from multiple marketing and advertising sources into a single reporting layer. This supports side-by-side channel comparisons and reduces the need to manually reconcile platform-specific definitions. For teams running multi-channel programs, it can streamline weekly/monthly performance reviews and stakeholder reporting.
Automated dashboards and alerts
The platform provides configurable dashboards and scheduled reporting to reduce manual spreadsheet work. Automated monitoring can help teams detect performance changes without continuously checking each ad platform. This is particularly useful for agencies or in-house teams managing many campaigns and accounts.
Budget and KPI tracking workflows
Nexoya is oriented around tracking spend, conversions, and efficiency KPIs across channels to inform budget decisions. Centralized KPI views can help standardize how performance is reviewed across teams. This aligns well with organizations that need consistent reporting across multiple clients, brands, or regions.
Attribution depth may vary
While Nexoya supports cross-channel analytics, advanced attribution requirements (e.g., complex multi-touch models, offline-to-online stitching, or deep CRM opportunity attribution) may require additional tooling or data engineering. Organizations with strict attribution governance may need to validate model transparency and configurability. Fit depends on how much of the attribution logic is handled natively versus via connected data sources.
Connector coverage and limits
The value of a unified analytics layer depends on the breadth and reliability of data connectors and API sync behavior. Some teams may encounter gaps for niche ad networks, custom events, or non-standard metrics, requiring workarounds. Data freshness, historical backfill, and field-level mapping should be confirmed during evaluation.
Less ABM execution functionality
Although it can support account-based reporting views, Nexoya is not primarily an account-based execution system for orchestrating outreach, routing, or enrichment. Teams seeking end-to-end ABM activation (audience building, engagement orchestration, and sales workflows) may need complementary systems. It is better positioned as an analytics and reporting layer than as an execution hub.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | From $600 / month (annual contract) — shown on site’s pricing-test page for some regions | AI-based simulations, channel integration & analytics systems, central reporting, quarterly reviews. Onboarding and add-on services billed separately. |
| Premium | €600–800 per month (estimated range shown on main pricing page) — also listed as £2,200 / month in pricing-test for some regions | AI-based simulations, central reporting, AI-based optimizations, automated budget changes, monthly/quarterly reviews, regression-attribution, continuous learning. Pricing varies by configuration and ad spend; personalized quote required. |
| Premium Plus | €2,600–4,800 per month (estimated range shown on main pricing page) | Includes Premium features plus Sales uploads / expanded integrations and higher-tier support. Pricing varies by configuration and ad spend; personalized quote required. |
Notes: Prices on Nexoya’s official site are presented as ranges and region/currency-specific examples; the vendor requires customers to complete a pricing questionnaire or contact sales to get a personalized quote. Annual payment discounts and contract-term discounts (e.g., up to 10% for annual payment, up to ~20% for longer contracts) are mentioned on the official site. Onboarding and add-on services may be billed separately.
Seller details
Nexoya AG
Zurich, Switzerland
Private
https://www.nexoya.com/
https://x.com/nexoya
https://www.linkedin.com/company/nexoya/
