Nielsen Sports Research
Sports marketing intelligence software
Sports software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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EUR 4,900 one-time report
Free Trial unavailableFree version unavailable
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What is Nielsen Sports Research
Nielsen Sports Research is a sports marketing intelligence and research offering that provides measurement and insights on sports audiences, sponsorship effectiveness, and fan behavior. It is used by rights holders, brands, agencies, and broadcasters to support sponsorship valuation, media planning, and commercial strategy. The offering typically combines survey-based research with broader Nielsen measurement assets and syndicated reporting, depending on market and engagement.
Established measurement methodology
The product benefits from Nielsen’s long-standing research and measurement practices used across media and consumer insights. This can help organizations standardize sponsorship and audience reporting across properties and markets. It is often suitable for stakeholders that need defensible, research-based outputs for commercial discussions.
Broad sports and media coverage
Nielsen Sports Research is positioned to support multi-sport and multi-market analysis rather than focusing on a single league or channel. It can be used for benchmarking across teams, events, and sponsorship categories. This breadth is useful for agencies and brands managing portfolios across regions.
Supports sponsorship valuation use cases
The research is commonly applied to sponsorship evaluation, brand exposure analysis, and fan segmentation. It helps commercial teams translate audience and engagement signals into planning and reporting artifacts. This aligns well with organizations that need recurring, comparable sponsorship performance reporting.
Less workflow automation focus
Compared with platforms built primarily for activation workflows, creator/content operations, or deal management, this offering is more research-and-insights oriented. Users may still need separate systems for asset management, partnership inventory, and campaign execution. As a result, end-to-end operational coverage can require additional tools.
Methodology transparency varies
Specific data sources, modeling approaches, and calculation details can vary by market and engagement and may not always be fully configurable by customers. Teams with strict internal analytics standards may need additional documentation or validation to align outputs with internal models. Custom studies can address gaps but may increase cost and lead time.
Potential cost and access barriers
Enterprise research engagements and syndicated datasets can be priced and packaged for larger organizations. Smaller clubs, emerging leagues, or early-stage brands may find the commercial model less accessible than lighter-weight analytics tools. Access to certain datasets may also depend on geography and contract scope.
Plan & Pricing
| Product / Offering | Price | Key features & notes |
|---|---|---|
| European Football Jersey Report (syndicated report) | EUR 4,900 (excl. VAT) | One‑off syndicated report covering top six European leagues; interactive Google Data Studio dashboard; purchase by contacting Nielsen. cite |
| Other syndicated reports / research one‑sheets | Varies — not published (contact sales) | Many individual reports or one‑sheets are available; some downloadable as free one‑sheets (require form) while pricing for purchasable reports is disclosed after inquiry or via email. cite |
| Nielsen Sports platforms & products (e.g., Nielsen Fan Insights, Nielsen Sports Connect, Media Valuation, Global Sports Data / Gracenote Sports) | Pricing not publicly listed — contact sales / Request a demo | Enterprise platforms and analytics tools are sold via demo/enterprise contracts; official site directs users to Request a Demo or contact sales for pricing and licensing. No public subscription tiers or per‑user prices were found. cite |
Seller details
Nielsen Holdings plc
New York, NY, USA
1923
Private
https://www.nielsen.com/
https://x.com/nielsen
https://www.linkedin.com/company/nielsen/
