Onelink
Smart link software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Onelink and its alternatives fit your requirements.
$10 per month
Free Trial unavailable
Free version
Small
Medium
Large
-
What is Onelink
Onelink is a smart link and deep-linking feature used to route users to the appropriate destination based on device, platform, and app installation status. It is commonly used by mobile growth, performance marketing, and product teams to support app install campaigns, re-engagement, and cross-channel attribution. The product is typically implemented to create a single link that can open an app via deep link or fall back to an app store or web page when the app is not installed. It is most often encountered as part of a broader mobile measurement and attribution stack rather than as a standalone link shortener.
Deep linking for mobile apps
Onelink supports routing users into specific in-app content when the app is installed, which is a core requirement for mobile acquisition and re-engagement flows. It also supports fallback behavior to app stores or web destinations when deep linking is not possible. This makes it suitable for campaigns that need consistent user journeys across iOS and Android. Compared with basic short-link tools, the emphasis is on app-aware routing rather than only URL shortening.
Single link across platforms
The product is designed to consolidate multiple destination URLs into one link that adapts to the user’s environment. This reduces the need to maintain separate iOS/Android/storefront links in ads, emails, QR codes, and social posts. It also helps standardize link governance across teams by using a consistent linking approach. This is particularly useful when campaigns run across multiple channels and geographies.
Works with attribution workflows
Onelink is commonly used in conjunction with mobile attribution and measurement processes to connect clicks to downstream app events. This supports performance marketing use cases where teams need to understand which links and channels drive installs or in-app actions. It can be deployed as part of a broader measurement setup rather than requiring a separate smart-link vendor. For organizations already using a mobile measurement platform, this can simplify operational overhead.
Not a standalone link suite
Onelink is often positioned as a feature within a broader mobile measurement product, which can be more than what teams need if they only want smart links. Organizations looking primarily for branded short links, link management, and lightweight analytics may find the surrounding platform unnecessary. This can increase procurement and implementation scope relative to simpler smart-link tools. Fit depends on whether mobile attribution is also a requirement.
Implementation can be technical
Deep linking typically requires mobile app configuration (e.g., iOS Universal Links and Android App Links) and coordination with engineering. Misconfiguration can lead to inconsistent behavior such as opening a browser instead of the app or failing to route to the intended in-app screen. Ongoing maintenance may be needed as app versions, domains, and OS behaviors change. This is more complex than basic URL shorteners.
Best for app-centric use cases
The strongest value is in app install and re-engagement journeys; web-only organizations may not benefit from app-aware routing features. Teams focused on QR-code-first experiences, digital business cards, or simple redirect rules may prefer tools optimized for those workflows. Reporting and controls may also be oriented toward mobile marketing metrics rather than general-purpose link operations. As a result, it may be less suitable as a universal link management system across all departments.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 / month | Unlimited traffic, 3 links, 90 days daily stats retention, basic stats (device/redirect/country/referrer depending on plan); no custom domains; "Start Free" - no credit card required. |
| Non-Profit | $30 / year | Unlimited traffic, 3 links, 2 years stats retention; available only to eligible non-profit organizations (listed separately on pricing page). |
| Professional | $10 / month or $100 / year | Unlimited traffic, 10 links, 2 years stats retention, saved styles (3), basic customization options. |
| Team | $25 / month or $250 / year | Unlimited traffic, 200 links, 2 years stats retention, custom domain (1), team accounts (up to 10 users). |
| Team Plus | $40 / month or $400 / year | Unlimited traffic, 500 links, advanced customization/QR styling, saved styles, custom domain (3), team accounts (up to 25 users). |
| Enterprise | $80 / month or $800 / year | Unlimited traffic and links, unlimited users (100 listed in table), multiple custom domains (3 indicated), priority/enterprise support; contact support for terms. |
Notes: Prices shown in USD, excluding VAT; subscriptions auto-renew. Feature and limits taken directly from Onelink.to pricing table (official site).
Seller details
AppsFlyer Ltd.
Herzliya, Israel
2011
Private
https://www.appsflyer.com/
https://x.com/AppsFlyer
https://www.linkedin.com/company/appsflyer/
