Privado AI
Cookie tracking software
Privacy impact assessment (PIA) software
Sensitive data discovery software
Website privacy auditing tools software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Privado AI and its alternatives fit your requirements.
$250 per website per month
Free TrialFree version
Small
Medium
Large
-
What is Privado AI
Privado AI is a data privacy engineering platform that discovers and maps personal and sensitive data flows across applications and websites to support privacy compliance work. It is used by privacy, security, and engineering teams to identify where data is collected, how it is transmitted, and which third parties receive it. The product emphasizes automated discovery and continuous monitoring to keep data inventories and processing records current as code and tags change. It also supports privacy assessments and website privacy auditing workflows by linking observed data flows to compliance requirements.
Automated data flow discovery
The product focuses on identifying personal and sensitive data collection and transmission across web and application environments. This supports faster creation and maintenance of data inventories compared with manual questionnaires and spreadsheet-based mapping. It is particularly useful when websites and apps change frequently and new SDKs or tags are introduced.
Continuous monitoring for changes
Privado AI is designed to detect changes in data collection behavior over time rather than relying on periodic point-in-time reviews. This helps teams catch new trackers, updated scripts, or modified API calls that may introduce new data processing. Continuous monitoring can reduce gaps between engineering changes and privacy documentation updates.
Supports privacy assessment workflows
The platform aligns discovered data elements and processing activities to common privacy governance needs such as PIAs and records of processing. This can reduce the effort required to gather technical evidence for assessments and audits. It also helps privacy teams collaborate with engineering using concrete findings from code and runtime observations.
Implementation requires technical access
Effective discovery typically depends on access to source code repositories, build pipelines, or runtime telemetry, which may require engineering involvement. Organizations with limited technical resources may find onboarding and ongoing tuning more complex than lightweight cookie banner tools. Data discovery accuracy can also depend on how completely environments are instrumented.
Cookie consent may be secondary
While it can support website privacy auditing and tracker visibility, the product’s core value centers on data discovery and mapping rather than consent management UX. Organizations primarily seeking a turnkey consent banner and preference center may still need additional tooling or integrations. This can increase vendor and operational complexity for consent-focused programs.
Coverage varies by stack
Discovery depth can vary across frameworks, mobile platforms, and third-party services depending on available connectors and detection methods. Some custom data flows or proprietary protocols may require manual configuration to classify data elements correctly. Teams should validate coverage against their specific web, mobile, and backend architectures during evaluation.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Web Auditor | Starts at $250 per website/month (billed annually) | Detects non-compliant consent banners, trackers, cookies, data flows; 40+ pre-built compliance checks (GDPR, CCPA); no integration required; "Request free audit" option; volume-based discounts available. |
| App Auditor | Starts at $1,000 per app/month (billed annually) | Mobile app scanning (iOS & Android counted separately), SDK detection, consent banner checks, sensitive permission detection; no integration required; volume-based discounts; iOS and Android versions count as 2 apps. |
| Platform | Starts at $4,200 per month (billed annually) for up to 200 developers | Org-wide dynamic data maps, auto-populated RoPAs/PIAs/DPIAs, real-time developer guidance via dev tool integrations, code scanning via SCM (GitHub/GitLab/Bitbucket). |
| Enterprise | Custom pricing | For organizations with 200+ developers; all features of Web Auditor, App Auditor, and Platform; contact sales for quote. |
| Open-Source Code Scan (Privado CLI) | Free (free-to-use open-source) | Official open-source CLI available on GitHub; runs locally, no code leaves your machine; provides privacy code scanning, data flow diagrams, Play Store Data Safety generator, and other developer-focused features. |
Notes: All paid product prices listed on the official pricing page are shown as "starts at" amounts and are billed annually. The site also offers a "Request free audit" for websites (one-time compliance report) and references trial usage in the Terms of Service but does not publish standard trial durations or additional pricing tiers publicly on the pricing page.
