Rechat
Brokerage management software
Real estate CRM software
Multiple listing service (MLS) software
Real estate marketing software
Real estate activities management software
Real estate software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$100 per user per month
Free Trial unavailableFree version unavailable
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What is Rechat
Rechat is a real estate CRM and marketing platform used by agents, teams, and brokerages to manage contacts, leads, and client communications. It combines CRM workflows with listing-based marketing tools, transaction and task tracking, and integrations commonly used in residential real estate operations. The product is typically deployed as a brokerage or team platform with agent-level access and shared branding controls.
Unified CRM and marketing tools
Rechat consolidates contact management, email/text communication, and marketing automation in one system. This reduces the need to stitch together separate CRM and marketing-point solutions. For brokerages, it can centralize templates and brand assets while still supporting agent-level execution.
Real estate workflow coverage
The platform supports common real estate activities such as lead follow-up, listing promotion, and task-based pipeline management. It is designed around agent and transaction-oriented workflows rather than generic sales pipelines. This can make adoption easier for teams that want a single operational hub.
Brokerage-level administration features
Rechat is commonly positioned for brokerage rollouts, with controls for user provisioning and shared resources. Central administration can help standardize processes across offices and teams. This aligns with organizations that want consistent reporting and governance across many agents.
Not an MLS system
Although it can work with listing data and marketing, Rechat is not a multiple listing service (MLS) platform itself. MLS access, rules, and data distribution remain dependent on local MLS providers and approved integrations. Organizations expecting MLS-native functionality may need additional systems.
Integration and data dependency
Key capabilities often rely on third-party services (e.g., email delivery, calendars, lead sources, and listing data feeds). Integration availability and depth can vary by market and brokerage stack. Data synchronization issues can occur when multiple systems remain sources of truth.
Brokerage rollout complexity
Deploying a unified platform across many agents typically requires configuration, template setup, and change management. Teams migrating from existing CRMs may face data cleanup and field mapping work. Training needs can be higher when users adopt CRM, marketing, and workflow modules at once.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Retail / Agent (historical reference) | $100 per user/month (reported Sep 6, 2023 on Rechat blog) | Mentioned by Rechat CEO as a "retail" price in a 2023 Rechat press post; the company also states tiered pricing for larger rosters. cite |
| Brokerage / Enterprise | Custom pricing (contact sales) | Rechat markets enterprise/brokerage solutions and directs organizations to request a demo / contact sales; public site lists enterprise features (SSO, dedicated account management) but does not publish standard plans or prices. cite |
Seller details
Rechat, Inc.
Dallas, TX, USA (reported)
Private
https://rechat.com/
https://x.com/rechat
https://www.linkedin.com/company/rechat/
