Shirofune
Cross-channel advertising software
Display advertising software
Mobile advertising software
Paid search advertising software
Social media advertising software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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¥25,000 (tax excl.) per month
Free Trial
Free version unavailable
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What is Shirofune
Shirofune is a cross-channel advertising operations platform that centralizes campaign management and optimization workflows across major ad networks. It is used by in-house marketing teams and agencies to monitor performance, automate routine adjustments, and generate reporting for paid search and social advertising. The product emphasizes workflow automation and operational controls (such as alerts and rule-based actions) to reduce manual campaign management effort.
Cross-channel workflow centralization
Shirofune consolidates day-to-day ad operations into a single interface for managing and monitoring multiple advertising channels. This reduces the need to switch between native ad platform consoles for common tasks like budget adjustments and performance checks. For teams running campaigns across search and social, it can simplify coordination and standardize processes.
Automation for routine optimizations
The platform provides automation features intended to handle repetitive optimization work, such as rule-based changes and performance-triggered actions. This can help teams maintain pacing and respond to performance shifts without constant manual intervention. It is particularly useful for organizations that manage many campaigns and need consistent operational execution.
Operational reporting and alerts
Shirofune supports performance reporting and monitoring features designed for ongoing campaign oversight. Alerts can help teams identify anomalies (e.g., spend spikes or conversion drops) and act quickly. This operational focus can complement analytics stacks by emphasizing actionable monitoring rather than only retrospective reporting.
Channel coverage varies by market
Cross-channel tools often depend on the breadth and depth of each ad network integration, which can vary by region and platform. Some advanced features available in native consoles may not be fully exposed through third-party tooling. Buyers typically need to validate support for their specific ad accounts, campaign types, and bidding/measurement features.
Automation requires governance
Rule-based and automated optimizations can create unintended outcomes if thresholds, attribution assumptions, or pacing logic do not match business goals. Teams usually need clear approval workflows, change logs, and periodic audits to prevent over-optimization or budget misallocation. This adds process overhead, especially in regulated or brand-sensitive environments.
Reporting depends on data quality
Performance reporting accuracy depends on consistent tracking, attribution configuration, and API data availability from connected ad platforms. Discrepancies between platform-reported conversions and internal analytics can persist and require reconciliation. Organizations with complex attribution models may still need separate analytics or data warehouse workflows.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Self (セルフプラン) | Tool fee: 5% of monthly ad spend (tax excl.) | For advertisers & agencies who self-manage. 2-month free trial available. Minimum tool fee ¥25,000/month (tax excl.). If monthly ad spend = ¥0 then fee = ¥0. For monthly ad spend ≥ ¥5,000,000, contact sales. Payment by credit card supported. |
| Support (サポートプラン) | Tool fee: 5% of monthly ad spend (tax excl.) + Support fee: ¥100,000/month (tax excl.) | For advertisers wanting dedicated support and onboarding. Minimum contract: 3 months. Includes monthly online meetings, dedicated support member, initial setup support (optional program). 2-month free trial available; billed monthly (×3 months). |
| Agency / Enterprise | Contact sales (custom/enterprise pricing) | Agency/all-company plans and enterprise options (fixed-fee or tailored pricing) for high-spend accounts; English site references Agency Plan for accounts with $100,000+ monthly ad spend — contact required for pricing. |
Additional/optional offering:
- Spot plan (post-support): 3-ticket package ¥100,000 (tax excl.) — valid 6 months (for continued ad-hoc support after basic plan ends).
