Spoki
Conversational marketing software
E-commerce tools
Conversational support software
WhatsApp marketing software
E-commerce software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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€19 per month
Free TrialFree version
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What is Spoki
Spoki is a WhatsApp-based conversational messaging platform designed for businesses that want to run marketing, sales, and customer support interactions in WhatsApp. It is commonly used by e-commerce teams to automate customer communications such as abandoned cart follow-ups, order updates, and post-purchase messaging. The product focuses on WhatsApp-centric workflows, templates, and automations rather than broad multi-channel marketing automation. It also supports integrations intended to connect WhatsApp conversations with commerce and customer data.
WhatsApp-first customer workflows
Spoki centers its product experience on WhatsApp messaging, which fits teams that primarily engage customers in that channel. It supports common conversational commerce patterns such as lead capture, product inquiries, and order-related messaging. This focus can reduce the need to adapt a general-purpose marketing platform to WhatsApp-specific constraints like templates and opt-in requirements.
E-commerce oriented use cases
The platform is positioned around e-commerce scenarios such as cart recovery, order notifications, and post-purchase engagement. These workflows align with how online stores operationalize messaging for revenue and support outcomes. For merchants, this can shorten time-to-implementation compared with building custom WhatsApp flows from scratch.
Automation for conversational journeys
Spoki provides automation capabilities to trigger and manage message sequences and conversational steps. This helps teams handle higher volumes of inquiries and outbound campaigns without fully manual agent effort. It is particularly useful when a business needs consistent messaging and routing rules for common customer intents.
Channel scope may be narrow
Spoki’s core value is tied to WhatsApp, which can be limiting for organizations that require a unified experience across email, SMS, web chat, and voice. Companies with multi-channel customer engagement strategies may need additional tools to cover other channels. This can introduce fragmentation in reporting and customer history.
Enterprise contact-center depth varies
For complex support operations, requirements often include advanced workforce management, deep ticketing, QA tooling, and sophisticated routing. A WhatsApp-focused platform may not provide the same breadth as full contact-center suites. Larger teams may still need a dedicated customer service platform for end-to-end case management.
Integration details not always clear
The effectiveness of conversational commerce depends heavily on integrations with storefronts, CRMs, and analytics. If required connectors are limited or require custom work, implementation effort increases and data consistency can suffer. Prospective buyers typically need to validate available integrations, API coverage, and data sync behavior before committing.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | €0 / month | Official WhatsApp API access, Live chat, Unlimited operators, Unlimited automations, Ticketing, AI features, Massive campaigns, Abandoned carts, Payment requests. WhatsApp fees excluded (conversations charged separately). |
| Service | €24 per month (monthly billing) / €19 per month (annual billing, 20% discount) | AI-powered customer support, Ticketing, Live chat, Unlimited operators & automations. WhatsApp conversation fees excluded; plan is sold in conversation bundles (e.g., 150, 400, 900, 2,400, 4,800, 14,000). |
| Marketing | €49 per month (monthly billing) / €39 per month (annual billing, 20% discount) | Bulk & scheduled campaigns, Promotional messages, Integration with marketing tools, All Service features. WhatsApp conversation fees excluded. |
| Sales | €69 per month (monthly billing) / €55 per month (annual billing, 20% discount) | eCommerce features (Payment requests, Abandoned cart recovery, Commerce automations), All Marketing features. WhatsApp conversation fees excluded. |
Notes: Conversation (WhatsApp) consumption is charged separately by Meta/Spoki by recipient country and message category; excess usage beyond plan limits is billed (up to 3x the plan limit) with a 25% surcharge on the list price (example: 189.00€ / 1,500 * 1.25 = 0.1575€ per extra conversation). Plans can be billed monthly, quarterly (-10%) or annually (-20%). All prices shown exclude VAT.
